Jianchangbang Logo and VI by Dongdao Creative Branding Group

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DESIGN DETAILS
DESIGN NAME:
Jianchangbang

PRIMARY FUNCTION:
Logo and VI

INSPIRATION:
Since seal carving is a typical symbol for traditional Chinese culture and a proof for goods exchange in ancient business activities, we created the logo in the expression form of seal carving. With unique composition mode and profound culture connotation, seal carving highly coincides with characteristics of Jianchangbang. Besides, the composition of Chinese characters distinguishes Jianchangbang from other similar brands, impressing people with simplicity, stability and high quality.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Jianchangbang, with the name originating from the general term for the local group from Jiangxi Nancheng (anciently called ‘Jianchang’), is engaged in purchasing, processing and selling traditional Chinese medicinal materials. As a symbol for traditional medicine branches, Jianchangbang embodies thousand-year culture essence and exquisites in traditional Chinese medicine.

OPERATION / FLOW / INTERACTION:
With unique composition mode and profound culture connotation, seal carving highly coincides with characteristics of Jianchangbang. Besides, the composition of Chinese characters distinguishes Jianchangbang from other similar brands, impressing people with simplicity, stability and high quality, and easy to identify.

PROJECT DURATION AND LOCATION:
The project started in March 2016 in Beijing and finished in May 2016 in Beijing.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Experiencing century-to-century development, Jianchangbang carries distinct traditional culture background and profound culture achievements, and now becomes a national brand featuring the course of traditional Chinese medicine in the south and the culture heritage. Considering the seal carving is a typical symbol for traditional Chinese culture and also a proof for goods exchange in ancient business activities, we created the logo in the expression form of seal carving.

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
VI, Traditional, Medicine, Composition

RESEARCH ABSTRACT:
As a symbol for traditional medicine branches, Jianchangbang embodies thousand-year culture essence and exquisites in traditional Chinese medicine. Experiencing century-to-century development, Jianchangbang carries distinct traditional culture background and profound culture achievements, and now becomes a national brand featuring the course of traditional Chinese medicine in the south and the culture heritage. Considering the seal carving is a typical symbol for traditional Chinese culture and also a proof for goods exchange in ancient business activities, we created the logo in the expression form of seal carving.

CHALLENGE:
In the logo design, it's hard for us to distinguish Jianchangbang from other similar brands. Through constant research and analysis, we finally concluded that seal carving is a typical symbol for traditional Chinese culture and also a proof for goods exchange in ancient business activities, and created the logo in the expression form of seal carving. With unique composition mode and profound culture connotation, seal carving highly coincides with characteristics of Jianchangbang.

ADDED DATE:
2017-01-13 06:38:55

TEAM MEMBERS (1) :
Dongdao Design Team

IMAGE CREDITS:
Dongdao Creative Branding Group, 2016.

Visit the following page to learn more: http://www.dongdao.net/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
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PROFILE:
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NOMINATION DETAILS

Jianchangbang Logo and Vi by Dongdao Creative Branding Group is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Jianchangbang Logo and Vi by Dongdao Creative Branding Group is Winner in Graphics and Visual Communication Design Category, 2016 - 2017.



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