Emao.com Logo and VI by Dongdao Creative Branding Group

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DESIGN DETAILS
DESIGN NAME:
Emao.com

PRIMARY FUNCTION:
Logo and VI

INSPIRATION:
We concluded that graphical font can well facilitate visual recognition and communication in Chinese internet brands. We created the logo comprising Chinese characters ‘一猫汽车网 and ‘emao.com’. The upper part of ‘苗’ looks like cat’s ear and the letter ‘M’, while the lower part appears like the letter ‘e’ which highlights the internet properties and the initials ‘em’. The outline of ‘emao.com’ impresses people with an appearance similar to wheel, coinciding with the brand attributes.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
emao.com is a fire-new internet platform for auto trade, targeting at young consumers of the 1985s to 1990s. It aims to tackle the issue "What car to buy? At what price? Where to buy?" so as to provide convenience to customers. In addition to functional demands, the logo shall also convey a personalized brand image and interaction mode.

OPERATION / FLOW / INTERACTION:
In addition to functional demands, the logo shall also convey a personalized brand image and interaction mode. After repetitive auditing and analyzing, we concluded that graphical font can well facilitate the visual recognition and communication in Chinese internet brands. Generally, yellow symbolizes warmness, hope, fashion and openness while black symbolizes profession, thus we selected yellow and black in the color scheme. The overall effect of the logo presents a sense of stability, loveliness, profession and flexibility, manifesting professional and interesting features and unique recognition property of emao.com.

PROJECT DURATION AND LOCATION:
The project started in February 2015 in Beijing and finished in April 2015 in Beijing.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
We created the logo comprising Chinese characters ‘一猫汽车网 (yī māo qì chē wǎng) and ‘emao.com’, emphasizing both the platform name ‘一猫’ and the domain name ‘emao.com’. Thereof, the Chinese character ‘猫’ was transformed. In our creation, the upper part of ‘苗’ looks like cat’s ear and the letter ‘M’, while the lower part appears like the letter ‘e’ which highlights the internet properties and the initials ‘em’ of the domain name.

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
-

RESEARCH ABSTRACT:
We created the logo comprising Chinese characters ‘一猫汽车网 (yī māo qì chē wǎng) and ‘emao.com’, emphasizing both the platform name ‘一猫’ and the domain name ‘emao.com’. Thereof, the Chinese character ‘猫’ was transformed. In our creation, the upper part of ‘苗’ looks like cat’s ear and the letter ‘M’, while the lower part appears like the letter ‘e’ which highlights the internet properties and the initials ‘em’ of the domain name. The outline of ‘emao.com’ impresses people with an appearance similar to wheel, coinciding with the brand attributes. In the mascot design, we created a cat-like image who is lively and very fond of autos. The mascot image follows the logo design style. With yellow body, the mascot takes on sunshine, hope and liveliness. With helmet on head, it conveys a mysterious sense, also a symbol of safety. The helmet is particularly attractive to users because it carries on trust and recognition. By way of the mascot image, the concept to look for the happy life essence together with all those who love life and car is well highlighted.

CHALLENGE:
It confuses us how to well convey the internet property of auto industry while conserving the brand characteristics. Through repetitive auditing and analyzing, we concluded that graphical font can well facilitate the visual recognition and communication in Chinese internet brands.

ADDED DATE:
2017-01-12 06:27:50

TEAM MEMBERS (1) :
Dongdao Design Team

IMAGE CREDITS:
Dongdao Creative Branding Group, 2016.

Visit the following page to learn more: http://www.dongdao.net/
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CLIENT/STUDIO/BRAND DETAILS
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PROFILE:
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NOMINATION DETAILS

Emao.com Logo and Vi by Dongdao Creative Branding Group is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Emao.com Logo and Vi by Dongdao Creative Branding Group is Winner in Graphics and Visual Communication Design Category, 2016 - 2017.



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