XJ Bank Logo and VI by Dongdao Creative Branding Group

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DESIGN DETAILS
DESIGN NAME:
XJ Bank

PRIMARY FUNCTION:
Logo and VI

INSPIRATION:
Considering the regional features and historical background of Xinjiang, we extracted initials 'X' and 'J', and connected them with a silk ribbon to convey the concept of connectivity, highlighting the role of Xinjiang in both regional and international development. The silk ribbon color is mainly inspired by the geographical landscape environment, manifesting the local features. Connection of 'X' and 'J' makes 'U', representing the partner and the client, showing the service concept of XJ Bank.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Headquartered in Urumchi, Bank of Xinjiang is a new-type regional bank established in minority location. As a municipal commercial bank, it and other existing banking institutions supplement each other so as to better fulfill all-level financial demands for the economic and social development of such autonomous region.

OPERATION / FLOW / INTERACTION:
Bank of Xinjiang is a new-type regional bank established in minority location. Considering this particularity, the logo shall facilitate the distinguishing of Bank of Xinjiang from other regional banks, also comprising modern bank features. Both regional characteristics and future international trend shall be taken into account.

PROJECT DURATION AND LOCATION:
The project started in May 2016 in Beijing and finished in August 2016 in Beijing.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Bank of Xinjiang is a new-type regional bank established in minority location. Considering this particularity, the logo shall facilitate the distinguishing of Bank of Xinjiang from other regional banks, also comprising modern bank features. Both regional characteristics and future international trend shall be taken into account.

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
VI, Bank, Regional, Feature

RESEARCH ABSTRACT:
Considering all the above features, we extracted the initials of Xinjiang ‘X’ and ‘J’, and connected them with a silk ribbon to convey the concept of connectivity, highlighting the role of Xinjiang in both regional and international development. The color of the silk ribbon is mainly inspired by the geographical landscape environment, manifesting the local features. Connection of ‘X’ and ‘J’ conveys a concept of ‘U’ which represents the partner and the client, showing the service concept of Xinjiang Bank. The font color impresses people with a formal sense of solemnity, coinciding with the bank attributes.

CHALLENGE:
It's a challenge for us in the logo design how to convey the regional features of Xinjiang and the financial properties of XJ Bank. Through constant research and analysis, we extracted the initials of Xinjiang ‘X’ and ‘J’, and connected them with a silk ribbon to convey the concept of connectivity, highlighting the role of Xinjiang in both regional and international development. The color of the silk ribbon is mainly inspired by the geographical landscape environment, manifesting the local features. Connection of ‘X’ and ‘J’ conveys a concept of ‘U’ which represents the partner and the client, showing the service concept of Xinjiang Bank. The font color impresses people with a formal sense of solemnity, coinciding with the bank attributes.

ADDED DATE:
2017-01-09 06:26:03

TEAM MEMBERS (1) :
Dongdao Design Team

IMAGE CREDITS:
Dongdao Creative Branding Group, 2016.

Visit the following page to learn more: http://www.dongdao.net/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
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PROFILE:
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NOMINATION DETAILS

Xj Bank Logo and Vi by Dongdao Creative Branding Group is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Xj Bank Logo and Vi by Dongdao Creative Branding Group is Winner in Graphics and Visual Communication Design Category, 2016 - 2017.



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