Evergrande Kindergarten Logo and VI by Dongdao Creative Branding Group

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DESIGN DETAILS
DESIGN NAME:
Evergrande Kindergarten

PRIMARY FUNCTION:
Logo and VI

INSPIRATION:
The logo consists of four letters ‘E, V, E, R’ extracted from ‘EVERGRANDE’, implying ‘everyone, everytime, everything and everywhere’. Elements of the logo originates from the concept of plasticine, meaning children have huge potential and are flexible. The overall outline looks like the scene of two back-to-back children outlining a place full of dreams and happiness. Combination of the logo shows the diversified colors, representing children’s simplicity and dreams.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Evergrande Kindergarten is a famous brand subordinated to Evergrande Education & Technology Co., Ltd. Considering child’s instincts and preschool education characteristics, we emulated an experience of a 'wonderful world', and created the logo from the perspective of children.

OPERATION / FLOW / INTERACTION:
Considering child’s instincts and preschool education characteristics, we tried to experience the wonderful world and created the logo from the perspective of children. By adopting lovely patterns and diversified colors, we conveyed the brand vision and concept. The design of auxiliary graphics originates from the colorful world in children’s eye. Based on children’s paintings, we re-created irregular patterns and constructed lovely little animal appearances, like 26 English cartoon letters, thus making the learning process as lively and vivid as possible.

PROJECT DURATION AND LOCATION:
The project started in February 2016 in Shanghai and finished in April 2016 in Shanghai.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The design of auxiliary graphics originates from the colorful world in children’s eye. Based on children’s paintings, we re-created irregular patterns and constructed lovely little animal appearances, like 26 English cartoon letters, thus making the learning process as lively and vivid as possible.

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
VI, Child, EVER, Education, Letter

RESEARCH ABSTRACT:
Considering child’s instincts and preschool education characteristics, we emulated an experience of a 'wonderful world', and created the logo from the perspective of children. It consists of the four letters ‘E, V, E, R’ all extracted from ‘EVERGRANDE’, implying ‘everyone, everytime, everything and everywhere’. Combination of the logo shows the diversified colors, representing children’s simplicity and dreams. Besides, children can make up different forms to construct lovely and rich images in their mind.

CHALLENGE:
In the logo design, it's a challenge for us how to convey the educational property while loveliness, happiness and imagination for such kindergarten are well displayed. Considering child’s instincts and preschool education characteristics, we emulated an experience of a 'wonderful world', and created the logo from the perspective of children.

ADDED DATE:
2017-01-05 09:06:33

TEAM MEMBERS (1) :
Dongdao Design Team

IMAGE CREDITS:
Dongdao Creative Branding Group, 2016.

Visit the following page to learn more: http://www.dongdao.net/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
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PROFILE:
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NOMINATION DETAILS

Evergrande Kindergarten Logo and Vi by Dongdao Creative Branding Group is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Evergrande Kindergarten Logo and Vi by Dongdao Creative Branding Group is Winner in Graphics and Visual Communication Design Category, 2016 - 2017.



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