XIN SGCQ Hotpot Logo and VI by Dongdao Creative Branding Group

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DESIGN DETAILS
DESIGN NAME:
XIN SGCQ Hotpot

PRIMARY FUNCTION:
Logo and VI

INSPIRATION:
XIN SGCQ features diverse aspects of Sichuan hotpot culture, which stresses spicy flavors. Besides, Sichuan is the most famous place for pandas. Thus, we created a panda face pattern (mainly adopting eyes and mouth as design elements), conveying lovely and lively sense to attract more youngsters and women. Therefore, we combined a panda face pattern with spicy hotpot graphics to make XIN SGCQ the new symbol of food fashion, which is required by our client.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
XIN SGCQ Hotpot is a famous catering brand that has already experienced two decades of development. The client considered the existing logo obsolete and unfashionable. Thus, in order to improve the brand recognition, we designed a novel logo which could easily be recognized and represent the Sichuan hotpot style.

OPERATION / FLOW / INTERACTION:
XIN SGCQ Hotpot is featuring the diverse aspects of the Sichuan hotpot culture, which stresses spicy flavors. Besides, Sichuan is the most famous place for pandas. Considering this, we created a panda face pattern (mainly adopting eyes and mouth as design elements) as a part of the logo, conveying a lovely and lively sense to attract more youngsters and women.

PROJECT DURATION AND LOCATION:
The project started in April 2015 in Beijing and finished in July 2015 in Beijing.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
In our logo design, we adopted black, white and red to represent panda's skin color as well as the color of the red pepper. In the right part of the logo, we took bamboo as the auxiliary graphics to showcase regional features (Sichuan). The vertical auxiliary graphics symbolize bamboos; horizontal graphics represent chopsticks. This combination of patterns and auxiliary graphics represent the typical Chinese (especially Sichuan) hotpot characteristics.

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
VI, Hotpot, Panda, Bamboo

RESEARCH ABSTRACT:
XIN SGCQ Hotpot is featuring the diverse aspects of the Sichuan hotpot culture, which stresses spicy flavors. Besides, Sichuan is the most famous place for pandas. Considering this, we created a panda face pattern (mainly adopting eyes and mouth as design elements) as a part of the logo, conveying a lovely and lively sense to attract more youngsters and women. Furthermore, the client wanted the new brand image to present not only a traditional food but also a catering fashion. Therefore, we combined a panda face pattern with spicy hotpot graphics to make XIN SGCQ the new symbol of food fashion.

CHALLENGE:
Not applicable

ADDED DATE:
2016-12-29 09:18:49

TEAM MEMBERS (1) :
Dongdao Design Team

IMAGE CREDITS:
Dongdao Creative Branding Group, 2016.

Visit the following page to learn more: http://www.dongdao.net/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
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PROFILE:
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NOMINATION DETAILS

Xin Sgcq Hotpot Logo and Vi by Dongdao Creative Branding Group is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Xin Sgcq Hotpot Logo and Vi by Dongdao Creative Branding Group is Winner in Graphics and Visual Communication Design Category, 2016 - 2017.



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