Flower Plus Corporate Identity by 王沛

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DESIGN DETAILS
DESIGN NAME:
Flower Plus

PRIMARY FUNCTION:
Corporate Identity

INSPIRATION:
Customer needs to design a recognized LOGO for network platform of ordering flowers,and the figure needs to accord with beautiful and elegant visual experience, and the purpose is to let buyers intuitively understand the service of ordering flowers in the platform.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Customer needs to design a recognized LOGO for network platform of ordering flowers,and the figure needs to accord with beautiful and elegant visual experience, and the purpose is to let buyers intuitively understand the service of ordering flowers in the platform.Service objects of brand are white-collar workers in the city, and they have certain consumption capacity, so the style needs to reflect high-end and elegant temperament.Therefore, we directly adopt the pose of flower in design, expression with a concise technique, refusing intricacy, to make the figure impressive.Visual image of the entire brand will eventually be expanded and completed on the basis of the logo.

OPERATION / FLOW / INTERACTION:
This logo design will be applied to the external image of related platforms commodities in the end, such as the cards for the guests, packing boxes of flowers, present bags and so on. The pattern of logo needs to be increasing good feeling of the guests which will make the guests be approval of platform marketing positioning when shopping and to consume more at last. This is the value embodiment of design in the brand spreading process.

PROJECT DURATION AND LOCATION:
The project started in August 2016 in Shanghai.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The image design of the logo is mainly used in card printing, goods packaging, advertising, membership badge, gift stickers.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The colors:black and white. The font: Sample.

TAGS:
Logo, graphic, visual recognition, Flower shop

RESEARCH ABSTRACT:
Flower plus is one of the network platforms to order flowers. Its customer groups include urban white-collars and the middle glass with certain expense ability. It can provide the customers with the special kinds of flowers through the internet and offer deliver goods service as well as gift package service. As the external image, we think logo shows simple and elegant ethos and it can gain brand identity from the customers. However, it cannot exceedingly stress female consciousness because some customers are male. So the color inclines accuracy rather than magnificence even if we adopt floral design. As a result, the design vision gives perfect satisfaction.

CHALLENGE:
The challenge of this design is that we must use flowers as the element because of numerous kinds of goods package with flowers. For example, commodities, cosmetics, cleaning products or other feminine care products.Therefore, it is a difficult problem to convey a different image compared with the other products. We don't want that when the customers look at logo, they will have many items like shampoo in mind. Instead, the most important is that it needs to convey special information of the flower shop.

ADDED DATE:
2016-12-27 12:18:00

TEAM MEMBERS (1) :


IMAGE CREDITS:
王沛, 2016.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
XIHE VISUAL DESIGN STUDIO

PROFILE:
XIHE VISUAL DESIGN STUDIO is a design company that provides the overall solution for the design of the Internet project. Our customer service business includes game research and developmen, animation, mobile applications, website construction, company's visual identity, etc.

NOMINATION DETAILS

Flower Plus Corporate Identity by 王沛 is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Flower Plus Corporate Identity by 王沛 is Winner in Graphics and Visual Communication Design Category, 2016 - 2017.



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