Horticultural Expo 2019 Logo and VI by Dongdao Design Team

Home > Winners > #52277


DESIGN DETAILS
DESIGN NAME:
Horticultural Expo 2019

PRIMARY FUNCTION:
Logo and VI

INSPIRATION:
The logo showcases six colorful flower petals swaying around the Great Wall, which vividly illustrates the theme concept of International Horticultural Exposition under the Great Wall. The Three-colored, Six-petal peace flower bears the traditional Chinese philosophical theory the six direction, implying the heaven and the universe. We adopted overlapping and gradient to feature technology and fashion.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The Beijing Expo 2019 is an A1 world horticultural exposition which has been approved by the International Association of Horticultural Producers and the Bureau International des Expositions, held by the Chinese government and sponsored by the Beijing Municipal Government. We provide the logo and visual identity system for the event.

OPERATION / FLOW / INTERACTION:
The logo and integral VI system will be applied to all products and visual displays in the venue. Further more, this VI system is well immersed with the conference atmosphere, and will further extend visitor's comprehension of the event.

PROJECT DURATION AND LOCATION:
The project started in December 2015 in Beijing and finished in June 2016 in Beijing.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The logo showcases six colorful flower petals swaying around the Great Wall, which vividly illustrates the theme concept of International Horticultural Exposition under the Great Wall. The Three-colored, Six-petal peace flower bears the traditional Chinese philosophical theory, the six direction, implying the heaven and the universe. We adopted overlapping and gradient to feature technology and fashion. The subtle combination between the flower petals and the Great is highly identifiable. Integrally, the logo comprises extrinsic fashion and intrinsic oriental culture.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The logo showcases six colorful flower petals swaying around the Great Wall, which vividly illustrates the theme concept of International Horticultural Exposition under the Great Wall. The Three-colored, Six-petal peace flower bears the traditional Chinese philosophical theory, the six direction, implying the heaven and the universe. We adopted overlapping and gradient to feature technology and fashion.

TAGS:
Horticulture, logo, culture

RESEARCH ABSTRACT:
The horticultural exposition features both environment and culture. Therefore, it is important to illustrate the host country's culture meanwhile features the concept of environment friendly. We conducted research focusing on the historic path of horticulture development in Beijing and China, and withdrawed the element of the Great Wall and flower petals. This ensures that the logo could demonstrate both culture and environment.

CHALLENGE:
The horticultural exposition features both environment and culture. Therefore, it is important to illustrate the host country's culture meanwhile features the concept of environment friendly.

ADDED DATE:
2016-12-22 02:11:02

TEAM MEMBERS (1) :
Dongdao Design Team

IMAGE CREDITS:
Dongdao Design Team, 2016.

Visit the following page to learn more: http://www.horti-expo2019.org/
VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
International Horticultural Exhibition 2019

PROFILE:
The Beijing municipal government establishesthe Executive Committee of Beijing International Horticultural Exhibition 2019, the Executive Committee for short, as the executive institution of theCommission to take charge of the study and implementation of preparatory strategy for the Exposition at the city level.

NOMINATION DETAILS

Horticultural Expo 2019 Logo and Vi by Dongdao Design Team is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Dongdao Design Team is also kept secret. This information will also be available later.
AWARD DETAILS

Horticultural Expo 2019 Logo and Vi by Dongdao Design Team is Winner in Graphics and Visual Communication Design Category, 2016 - 2017.



· Press Members: Login or Register to request an exclusive interview with Dongdao Design Team.

· Click here to view the profile and other works by Dongdao Design Team.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit
See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |