Story of Ganzhi Book by Wei LYU |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Story of Ganzhi PRIMARY FUNCTION: Book INSPIRATION: Font design inspiration comes from the Hetu & Luoshu with dots and lines. Color reference is based on five elements. Design tries to use modern geometric style to present ancient Chinese philosophical thinking and system concept - Yinyang. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Font design inspiration comes from the Hetu & Luoshu with dots and lines, including Heavenly Stems and Earthly Branches and "sun and moon" with a total of 24 words. Color reference is from "gold, wood, water, fire, earth" five elements. Design tries to use modern geometric style to present ancient Chinese philosophical thinking and system concept. OPERATION / FLOW / INTERACTION: This book contains two books, one is a left open book and the other is right open book. The two books are sharing one back on the same side, so they are united and separated at the same time. The audience can see themselves reflected on every page which means time will reflect everything. PROJECT DURATION AND LOCATION: The project started in June 2016 in Hangzhou and finished in November 2016, and was exhibited in Shantou University in December 2016 for the Selected Award of the Kan Tai-keung Design Award 2016. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Book, Mounting, Case, Traditional, Ganzhi, Chinese SPECIFICATIONS / TECHNICAL PROPERTIES: Case Cover: Digital Print & High light film on 150 gsm C1S & 3 mm board Text: Digital Print & High light film on 300 gsm white paperboard Binding: Mounting pages Book Case: Digital Print & High light film on 150 gsm C1S & 3 mm board TAGS: Book, Culture RESEARCH ABSTRACT: Abstracted from the time format and tattoos of ancient China, the design was made for a new insight of how to present tradition ideas, such as "Yin Yang", "5 Elements" or "Ganzhi", other than using directly the items. CHALLENGE: "Yin Yang", "5 Elements" or "Ganzhi" are three segments of ancient Chinese Tao-ideology, the design combines them together and presents in a highly aesthetic way. ADDED DATE: 2016-12-21 11:38:14 TEAM MEMBERS (1) : IMAGE CREDITS: Wei LYU, 2016. |
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| Visit the following page to learn more: http://www.zcool.com.cn/u/14208623 | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Willie Maybach Does Everything (Studio) PROFILE: Studio Willie Maybach is created in 2016 by Hangzhou Mobai Culture Creative Co.,Ltd. The Studio focuses on book design for both creative works or publications and printed matter. The Designer in chief has cooperation with Zhejiang University Press and has won prizes in many book design competitions. For example, The catalogue Ali Mural Painting has won the 67th Premier Print Award. |
| AWARD DETAILS | |
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Story of Ganzhi Book by Wei Lyu is Winner in Graphics, Illustration and Visual Communication Design Category, 2016 - 2017.· Press Members: Login or Register to request an exclusive interview with Wei LYU. · Click here to register inorder to view the profile and other works by Wei LYU. |
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