Widiba Institutional Font Corporate identity by Jekyll and Hyde - Fabrizio Schiavi |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Widiba Institutional Font PRIMARY FUNCTION: Corporate identity INSPIRATION: We took inspiration for this typeface from the design of the monitor, which has an external rounded corner and an internal squared corner. We also took inspiration from the typefaces realized by Herbert Bayer. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The typeface has a friendly aspect and is enriched with little details that, on purpose, makes it "no ordinary". Moreover, to obtain more flexibility for various applications, we created four different rounded font weights, in addition to a serif version and a condensed one, both of which develops in just one weight. OPERATION / FLOW / INTERACTION: Having a personalized font allows to create a stronger corporate identity. PROJECT DURATION AND LOCATION: The project started in July 2014 in Milano and finished in January 2017. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The typeface has been initially designed on paper, then we used FontLab Studio program, a industry-standard font creation and editing tool. SPECIFICATIONS / TECHNICAL PROPERTIES: The typeface has been realized in OpenType PS and TrueType/OpenType TT format. TAGS: type, typeface, type design, typography, brand identity RESEARCH ABSTRACT: We analyzed many existing Rounded Font to find distinctive elements useful to create our font. We took inspiration also from the first typefaces realized during the Bauhaus movement by Herbert Bayer. CHALLENGE: The hardest part of this design activity has been keeping both a good legibility and a good aesthetic result. ADDED DATE: 2016-12-10 14:57:26 TEAM MEMBERS (3) : Creative Director: Marco Molteni, Creative Director: Margherita Monguzzi and Type Designer: Fabrizio Schiavi Design IMAGE CREDITS: Jekyll and Hyde - Fabrizio Schiavi, 2016. PATENTS/COPYRIGHTS: Copyrights belong to Widiba S.p.A., 2015. |
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| Visit the following page to learn more: http://www.jeh.it/widiba/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Widiba S.p.A. PROFILE: Widiba offers a fully customisable online platform and a network of 600 Financial Advisors present throughout Italy. The bank made its debut on the market in September 2014, after a year exchanging ideas with more than 150,000 users, who contributed actively to its development: from the conceptionand selection of the name (WIse-DIalog-BAnk) to the submission of 3,500 ideas that were then transformed into the products and services offered to our clients. Widiba is a fully comprehensive bank that combines a technology platform with the professional advice of its Personal Advisors who listen carefully to our clients and take care in building deep and long-lasting relationships. |
| AWARD DETAILS | |
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Widiba Institutional Font Corporate Identity by Jekyll and Hyde-Fabrizio Schiavi is Winner in Graphics, Illustration and Visual Communication Design Category, 2016 - 2017.· Press Members: Login or Register to request an exclusive interview with Jekyll and Hyde - Fabrizio Schiavi. · Click here to register inorder to view the profile and other works by Jekyll and Hyde - Fabrizio Schiavi. |
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