Widiba institutional font
We took inspiration for this typeface from the design of the monitor, which has an external rounded corner and an internal squared corner. We also took inspiration from the typefaces realized by Herbert Bayer.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The typeface has a friendly aspect and is enriched with little details that, on purpose, makes it "no ordinary". Moreover, to obtain more flexibility for various applications, we created four different rounded font weights, in addition to a serif version and a condensed one, both of which develops in just one weight.
OPERATION / FLOW / INTERACTION:
Having a personalized font allows to create a stronger corporate identity.
PROJECT DURATION AND LOCATION:
The project started in July 2014 in Milano and finished in January 2017.
FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design
PRODUCTION / REALIZATION TECHNOLOGY:
The typeface has been initially designed on paper, then we used FontLab Studio program, a industry-standard font creation and editing tool.
SPECIFICATIONS / TECHNICAL PROPERTIES:
The typeface has been realized in OpenType PS and TrueType/OpenType TT format.
type, typeface, type design, typography, brand identity
We analyzed many existing Rounded Font to find distinctive elements useful to create our font. We took inspiration also from the first typefaces realized during the Bauhaus movement by Herbert Bayer.
The hardest part of this design activity has been keeping both a good legibility and a good aesthetic result.
TEAM MEMBERS (3) :
Creative Director: Marco Molteni, Creative Director: Margherita Monguzzi and Type Designer: Fabrizio Schiavi Design
Jekyll and Hyde & Fabrizio Schiavi, 2016.
Copyrights belong to Widiba S.p.A., 2015.