Hangzhou G20 Brochure Design by Dongdao Design Team

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DESIGN DETAILS
DESIGN NAME:
Hangzhou G20

PRIMARY FUNCTION:
Brochure Design

INSPIRATION:
Hangzhou, is the capital and most populous city of Zhejiang Province in east China. Hangzhou grew to prominence as the southern terminus of the Grand Canal and has been one of the most renowned and prosperous cities in China for much of the last millennium, due in part to its beautiful natural scenery. The city's West Lake is its best-known attraction. Our inspiration is drawn from the lake, canal, bridge theme of Hangzhou.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The 2016 G20 Hangzhou summit was the eleventh meeting of the Group of Twenty . It was held on 4, 5 September 2016 in the city of Hangzhou, Zhejiang. It was the first ever G20 summit to be hosted in China and the second in an Asian country after 2010 G20 Seoul summit was hosted in South Korea. We have done the brochure and gift design for the G20 summit.

OPERATION / FLOW / INTERACTION:
In order to reflect the charming culture and beautiful natural scenery of this renowned and prosperous city. The color scheme follows the characteristics of the logo, blue and green, indicating the westlake and its surrounding mountains. Furthermore, the cover of the brochure adopted a traditional way of binding. The material resonates with the rice paper that conveys the very tone and culture of the city.

PROJECT DURATION AND LOCATION:
The project started in April 2016 in Beijing and finished in June 2016 in Beijing.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
In order to reflect the charming culture and beautiful natural scenery of this renowned and prosperous city. The color scheme follows the characteristics of the logo, blue and green, indicating the westlake and its surrounding mountains. Furthermore, the cover of the brochure adopted a traditional way of binding. The material resonates with the rice paper that conveys the very tone and culture of the city.

SPECIFICATIONS / TECHNICAL PROPERTIES:
130mm×210mm ×15mm

TAGS:
Brochure, Culture, G20

RESEARCH ABSTRACT:
This brochure is a gift to the world leaders. It is also a key to Hangzhou. Thus, we digged deep into the indigenous culture of Hangzhou to define what elements can best represent this lovely city. In conclusion, we determined that the most representing elements are, bridges, river, lake, boats, calligraphy, most importantly, the people. Therefore, we tried to illustrate these elements in an abstract way and served as the decorations within the brochure.

CHALLENGE:
The most challenging effort within our design process was how to merge culture into a tiny booklet. This booklet not only needs to carry message, but an entire city's image inside.

ADDED DATE:
2016-12-06 07:05:52

TEAM MEMBERS (1) :
Dongdao Design Team

IMAGE CREDITS:
Dongdao Design Team, 2016.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Hangzhou Municipal People’s Government

PROFILE:
Hangzhou, the capital of Zhejiang Province, is the provincial center in Economy, Culture, Science and Education. It is a famous city in history and culture and also an important national tourist city with the beautiful scenery. Located at the southern wing of the Yangtze River Delta, the west end of Hangzhou Bay, the lower reaches of Qiantang River and the southern end of the Grand Canal (Beijing-Hangzhou), it is one of the most important central cities in the southern wing of the Yangtze River Delta and a hub of transportation in southeast China.

NOMINATION DETAILS

Hangzhou G20 Brochure Design by Dongdao Design Team is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Hangzhou G20 Brochure Design by Dongdao Design Team is Winner in Graphics and Visual Communication Design Category, 2016 - 2017.



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