Duobaan Hotel Logo and VI by Dongdao Design Team

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DESIGN DETAILS
DESIGN NAME:
Duobaan Hotel

PRIMARY FUNCTION:
Logo and VI

INSPIRATION:
Based on the Eastern philosophy, one creates two, two produces three, three gives birth to all things, and believing that simplicity is just complexity. We took simple color blocks as fundamental elements. By way of composition method, we regularly arranged these color blocks into the form of D which serves as the initial of both duobaan and designer.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Duobaan is phonetically from dopamine in Chinese pronunciation. We tried to build a brand image constructing the atmosphere similar to the feeling conveyed by dopamine. Based on the Eastern philosophy, one creates two, two produces three, three gives birth to all things, and believing that simplicity is just complexity. We took simple color blocks as fundamental elements.

OPERATION / FLOW / INTERACTION:
We tried to build a brand image constructing the atmosphere similar to the feeling conveyed by dopamine. epending on such simple element symbols, we deducted the variety and personalization of the hotel, expressing the richness of the brand.

PROJECT DURATION AND LOCATION:
The project started in May 2015 in Beijing and finished in October 2015 in Beijing.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Depending on such simple element symbols, we deducted the variety and personalization of the hotel, expressing the richness of the brand. The irregular but well-proportioned color blocks break the common overall appearance of D, therefore opening a designer’s imagination.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Our auxiliary graphics also originated from the logo. Black and white color blocks present a scene of rhythm, providing vast space for creation in future extension and application. Besides, other bright and simple colors are also applied.

TAGS:
Logo, VI, young

RESEARCH ABSTRACT:
Dopamine is an organic chemical of the catecholamine and phenethylamine families that plays several important roles in the brain and body, especially making people happy when generated. Thus we tried to combine the visual element which would trigger people's happiness and enjoyment into the VI design.

CHALLENGE:
Our auxiliary graphics also originated from the logo. Black and white color blocks present a scene of rhythm, providing vast space for creation in future extension and application. Besides, other bright and simple colors are also applied. Such infusion of colors embodies the high-end quality, emphasizing a distinct sense of style and quality, also enriching the brand image.

ADDED DATE:
2016-12-06 05:52:46

TEAM MEMBERS (1) :
Dongdao Design Team

IMAGE CREDITS:
Dongdao Design Team, 2016.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Duobaan Hotel

PROFILE:
Duobaan is phonetically close to dopamine in Chinese pronunciation. We tried to build a brand image constructing the atmosphere similar to the feeling conveyed by dopamine, a neurotransmitter that helps control the brain's reward and pleasure centers. Dopamine also helps regulate movement and emotional responses, and it enables us not only to see rewards, but to take action to move toward them. We took simple color blocks as fundamental elements. By way of composition method, we regularly arranged these color blocks into the form of D which serves as the initial of both Duobaan and Design.

NOMINATION DETAILS

Duobaan Hotel Logo and Vi by Dongdao Design Team is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Duobaan Hotel Logo and Vi by Dongdao Design Team is Winner in Graphics and Visual Communication Design Category, 2016 - 2017.



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