Silk Road Fund Logo and VI by Dongdao Creative Branding Group

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DESIGN DETAILS
DESIGN NAME:
Silk Road Fund

PRIMARY FUNCTION:
Logo and VI

INSPIRATION:
The Silk Road adresses both the land and maritime Silk road. We tried to absorb the very quintessence from the two roads. From the ancient capital of Chang'an to Rome, the Silk Road is devided by countless desserts. From Quanzhou to Red Sea, the route is distant by wave and tide. By absorbing the characteristics from both land and maritime Silk Road, we adopted the visual symbols applicable to both desert and wave.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Silk Road Fund is part of the 'The Belt and Road Initiative' proposed by the People’s Republic of China. The outline of the logo is round, with a square shape inside: this resonates well with the traditional Chinese belief: 'Earth as square, heaven as round'.

OPERATION / FLOW / INTERACTION:
Following a philosophy of openness, inclusiveness and mutual benefit, the Silk Road Fund mainly provides funding and financing support for trade and economic cooperation and connectivity. By absorbing the characteristics from both land and maritime Silk Road, we adopted the visual symbols applicable to both desert and ocean.

PROJECT DURATION AND LOCATION:
The project started in January 2015 in Beijing and finished in August 2015 in Beijing.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
By absorbing the characteristics from both land and maritime Silk Road, we adopted the visual symbols applicable to both desert and ocean. By connecting these symbols with undulating lines, we created the logo into a shape of an ancient coin to convey the financial features of the Fund.

SPECIFICATIONS / TECHNICAL PROPERTIES:
silk, (glossy, soft, ductile and with fine texture) composed of fine fibers, we designed such distinguishable and recognizable auxiliary graphics. The connection points between the lines illustrate the common pursuits of all nations involved in this endeavor. Properties of silk are presented throughout: the arrangements, movements, twisting and overlapping lines.

TAGS:
Logo, VI, Culture, National

RESEARCH ABSTRACT:
The Silk Road adresses both the land and maritime Silk road. We tried to absorb the very quintessence from the two roads. From the ancient capital of Chang'an to Rome, the Silk Road is devided by countless desserts. From Quanzhou to Red Sea, the route is distant by wave and tide. By absorbing the characteristics from both land and maritime Silk Road, we adopted the visual symbols applicable to both desert and wave.

CHALLENGE:
Inspired by silk (glossy, soft, ductile and with fine texture) composed of fine fibers, we designed such distinguishable and recognizable auxiliary graphics. The connection points between the lines illustrate the common pursuits of all nations involved in this endeavor. Properties of silk are presented throughout: the arrangements, movements, twisting and overlapping lines.

ADDED DATE:
2016-12-05 08:29:15

TEAM MEMBERS (1) :
Dongdao Design Team

IMAGE CREDITS:
Dongdao Creative Branding Group, 2016.

Visit the following page to learn more: http://www.dongdao.net
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Silk Road Fund co., ltd.

PROFILE:
Silk Road Fund is part of the 'The Belt and Road Initiative' proposed by the People’s Republic of China. The outline of the logo is round, with a square shape inside: this resonates well with the traditional Chinese belief: 'Earth as square, heaven as round'. The Silk Road Fund mainly provides funding and financing support for trade and economic cooperation and connectivity.

NOMINATION DETAILS

Silk Road Fund Logo and Vi by Dongdao Creative Branding Group is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Silk Road Fund Logo and Vi by Dongdao Creative Branding Group is Winner in Graphics and Visual Communication Design Category, 2016 - 2017.



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