Kuriosity K11 Art Store Store by Lip Chiong - Studio Twist with K11 |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Kuriosity K11 Art Store PRIMARY FUNCTION: Store INSPIRATION: Inspired by 17th century 'cabinets of curiosity' where extraordinary objects found by explorers were showcased, Kuriosity store is conceived as an immersive room of open showcases that reveal 'treasures' UNIQUE PROPERTIES / PROJECT DESCRIPTION: Kuriosity comprises an online webstore linked to this first physical store that showcases a selection of fashion, design, artisanal products and art work. More than a typical retail store, we envisioned Kuriosity as a curated experience of discovery where products on display are supplemented with an additional layer of rich interactive media serving to attract and engage with the customer. OPERATION / FLOW / INTERACTION: Customers are attracted by gradually changing colours emitted from the suspended logo box which features logos in 4 seemingly infinite faces. The box also emits a multi-coloured light shower through the honeycomb panel, signalling entrance as you walk into the store. The infinity box window display has a similar colour sequence but when customers walk by, hidden products in boxes behind the seemingly infinite glass portal lights up inviting them to step in. The rest of the store is supplemented with touch screens showing product videos or linking directly to the online retail platform. PROJECT DURATION AND LOCATION: The project started in September 2015 in China and finished in June 2016 in Shanghai, China, and officially opened in September 2016. FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: The walls are cladded in blasted stainless steel panels to create a blurred reflection and depth, with inset display boxes that have 2 types of LED strip lighting and multi coloured changeable inner lining velvet fabrics. The floor is laid with ceramic floor tiles that have a metallic surface finish, and a powder-coated expanded metal mesh ceiling. The stand-alone display islands are designed to look like subdivided boxes that are actually cabinet doors or display drawers cladded with recycled timber sheets or varied brass coloured metallic surfaces with back-lit frosted glass top. SPECIFICATIONS / TECHNICAL PROPERTIES: 167 sqm. The irregularly shaped plan measured approximately 13m in length and 10m in breadth. TAGS: kuriosity, offline to online, store, infinity, K11, Shanghai, shopping, retail, multi-brand, fashion, artisanal, art, design RESEARCH ABSTRACT: We looked at case studies of the latest retail and exhibition practices that aims at increasing interaction in search for an engaging way to display physical products alongside brand story-telling videos and online store touch screens. We decided to evoke curiosity and discovery through the illusion of space when we found an interesting way to generate infinite space through 2 way mirrors which also reveal hidden products when someone approaches, leading to the design of the infinity box that serves as window display as well as a step-in experiential space. CHALLENGE: The most difficult challenge was to design for the construction of the 5 sided infinity box. The floor and ceiling are both double panels of toughened glass measuring 2.5m by 1.7m with delicate reflective coating facing each other, whilst the rest of the glass walls are 2.3m tall, and for each face 2 coloured LED strips run around the border in between the glass panels. The vertical and horizontal glass panels must rest on the steel frame with equal overlaps following a strict installation sequence. We finally did it through precise 3D modelling and long discussions with the dedicated makers. ADDED DATE: 2016-10-26 07:54:28 TEAM MEMBERS (1) : Lip Chiong - Studio Twist in collaboration with K11 Concepts Limited IMAGE CREDITS: Studio Twist |
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| Visit the following page to learn more: http://www.studio-twist.com/en/projects/ |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Kuriosity, K11 Concepts Ltd. PROFILE: K11 First Museum Retail in the world. A revolutionary museum retail concept and a hybrid model of art and commerce founded by Mr Adrian Cheng in 2008, K11 is the world’s first original brand to pioneer the blend of three essential elements of Art • People • Nature. Art - K11 not only displays a permanent collection of local young artists’ works, but also allows the public to appreciate different local artworks and performance during shopping and leisure through the provision of various multi-dimensional spaces. This can help enhance the communication and exchanges between local artists and the public, nurture habits of art appreciation, and allow young artists to have more opportunities for showcasing their works so as to foster the development of local art. People - K11 manages, reorganizes and integrates humanity, history and geography of the adjacent regions from various perspectives in different cities. It revitalizes, regenerates and recreates the humanistic experience, art and culture in the regions so as to create a unique K11 multicultural living area. Nature - Various green design and technology concepts are taken into account in the interior architecture of K11 projects so as to minimize the negative impacts on the natural environment and upgrade the overall quality of urban public premises. Designed with a garden concept, K11 features a multidimensional natural landscape with a variety of local plants, green roof, vertical greening and urban farming, and creates a perfect integration of natural space and local culture so that visitors feel like indulging in an urban oasis and are inspired to consider the intimate relationship between human and nature. |
| AWARD DETAILS | |
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Kuriosity K11 Art Store Store by Lip Chiong-Studio Twist With K11 is Winner in Interior Space and Exhibition Design Category, 2016 - 2017.· Press Members: Login or Register to request an exclusive interview with Lip Chiong - Studio Twist with K11. · Click here to register inorder to view the profile and other works by Lip Chiong - Studio Twist with K11. |
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