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Malaysian Festive Packaging Collection Packaging Box by Goh Chin Siang |
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| DESIGN DETAILS |
DESIGN NAME:
Malaysian Festive Packaging Collection
PRIMARY FUNCTION:
Packaging Box
INSPIRATION:
The inspiration comes from my recognition and understanding of the significance of this special festival to Malays same as Chinese New Year.“Balik kampung” (which means back to hometown) is a common theme, I was thinking “how” to induce new sparks out of a long-celebrated festival, without losing traditional sense. Therefore, i have conducted sufficient researches particularly on Malay culture in order to have an in-depth understandings all the related aspects of this culture of Malay society
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
As the name of this project suggests, Malaysian Festive Packaging Collection intends to convey the reminiscence of hometown during the annual Malay New Year Celebration, named “Hari Raya Aidilfitri”. ‘Kampung’ is a Native Malay word meaning “village”, as the hometown to many Malays in Malaysia.
OPERATION / FLOW / INTERACTION:
Initially, the client demanded for a much smaller packaging box to be carried around easily as a gift box. But personally I found that it was difficult to present the image of celebration and bring out the lively atmosphere of the festivity. A boxy package with different images on every side was finally made under my suggestion to the client. Plike blue and Antartic Snow Galaxy 280gsm were chosen to build up the whole box to make it harder and more durable, reflecting persistence and indomitable spirit of the believers during the holy month of fasting.
PROJECT DURATION AND LOCATION:
The project started in mid-March 2016 and was completed in mid-April on the same year, The final modification of the product was concluded and presented to the client in end of April 2016. The gift package was officially launched in end of May 2016, around two weeks before Ramadan (holy month of strict fasting) .
FITS BEST INTO CATEGORY:
Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY:
This packaging features a collapsible and foldable box with attached strings to allow it to be carried around conveniently. It can also be folded flat and stored away for next use.The outermost surface, Antartic Snow Galaxy 280 gsm makes the picture appeared to be darker in lustre. The company logo and the greeting of Aidilfitri wishes is gorgeously embossed with metallic Gold finishing which compliments perfectly on the premium surface of the box.
SPECIFICATIONS / TECHNICAL PROPERTIES:
9.1cm (thickness) x 25.5cm (height) x 29cm (width).
TAGS:
Malaysian Festive, Packaging Design, Malay Festival, Raya Packaging, Raya celebration, Hari Raya
RESEARCH ABSTRACT:
In-depth researches and interviews were done in several ways to get a good grasp on the way the Malays celebrate Hari Raya in order to work better on the design. The packaging box is not only a gift set given to Malay people, but also serve as an educational material to enhance understanding of traditional culture of Malay people among all Malaysians. The outcome of this project provides a great opportunity in encouraging my art direction to be genuine, unique and innovative in presenting the essence of Malaysian Culture in a glance.
CHALLENGE:
Traditional green colour was preferred by the clients as they were afraid that it would be hard to be accepted by their customers for Hari Raya. I used comparisons to impart new ideas to them, and persuasion was used to guide the them. I presented a sample that finally won over their trust to agree with the new packaging box with new design. All in all, the greatest challenge is to spend tremendous effort in guiding my client to realize the importance of the overall art direction towards promoting the new possibilities in presenting the very genuine phase of it’s culture.
ADDED DATE:
2016-10-08 13:22:16
TEAM MEMBERS (3) :
Designer: Goh Chin Siang, Copywriter: Tan Yee Ling and 3D modeling & animation : Yen Sir Mun
IMAGE CREDITS:
Creator : Goh Chin Siang
Photographer : Goh Chin Siang
PATENTS/COPYRIGHTS:
Copyright ©2016 Goh Chin Siang. All rights reserved.
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| Visit the following page to learn more: https://www.mika.com.my/v2/shop/everyday/raya
-2016/salam/ |
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
Mika Premium Gift Shop Sdn. Bhd
PROFILE:
Mika is a budding new culture in the confectionery industry with branches and kiosks, primed with premium gifts for any occasion worth celebrating. They open their business in 2012 and expanding with one aim – affordable everyday premium gifts for everyone. The philosophy of the company is simple, as every day is a gift, and there is always a reason to celebrate every day. At Mika, they celebrate the culture of love and sharing, they believe that all the love and joy should be shared to everyone around – as love is only meaningful when shared. Mika products are baked with the best and finest ingredients with loads of love and passion, and promised that each bite will be unforgettable experience. The range of gifts range from cakes, puffs, cookies and more. Catered for any occasions you can name of, from baby showers, birthdays, weddings to reunions or just simply having them for tea – wrapped in boxes, tins, hampers and baskets as gifts for your event.
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| COMMENTS |
| Giulia Esposito |
Comment #4070 on December 25, 2022, 10:05 am |
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I'm in absolute awe of this amazing packaging design! The Malaysian Festive Packaging Collection is so beautiful and unique. From the vibrant colors to the intricate details, this design truly stands out among the rest. It's no surprise that this packaging box won an A' Design Award! It's a true testament to the skill, creativity, and dedication of its creator. Well done to Goh Chin Siang for their outstanding achievement!
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| Paul Williams |
Comment #31483 on January 3, 2023, 9:59 am |
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Malaysian Festive Packaging Collection is truly a work of art. The creative use of colors, textures and patterns to capture the essence of the Malay New Year celebration is truly remarkable. The intricate details and thoughtful design of the packaging box further contribute to its unique visual appeal. The bold embossed metallic gold finishing adds a touch of luxury and elegance, making it stand out from the crowd. This award-winning work is a testament to the skill, creativity and innovation of the designer, making it a true masterpiece.
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| Paul Phillips |
Comment #36181 on January 3, 2023, 11:36 am |
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As a design enthusiast, I am truly inspired by the Malaysian Festive Packaging Collection work of Goh Chin Siang. It is a design that conveys a deep sense of nostalgia for one's hometown during the Malay New Year Celebration. Through its unique use of the Malay word "Kampung" meaning "village", it is a reminder of the importance of the hometown for many Malays in Malaysia. Goh Chin Siang has truly created a masterpiece that is worthy of the A' Design Award, and I am in awe of the creativity and skill that has gone into this award-winning work.
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| Adam Harris |
Comment #38237 on January 3, 2023, 12:18 pm |
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I am absolutely mesmerized by this brilliant work of art! Malaysian Festive Packaging Collection captures the essence of the Malay New Year Celebration in such a unique and creative way. The combination of traditional green colour and the contemporary design truly makes this work stand out. It is an inspiring example of how traditional elements can be blended with modern design to create something truly beautiful and memorable. This work is an excellent representation of the culture and heritage of Malaysia. Congratulations to the designer of this remarkable work!
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| Elena Petrenko |
Comment #40941 on January 3, 2023, 1:15 pm |
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This packaging box is a beautiful representation of traditional Malay culture and it conveys the essence of homecoming during the festive season.
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| Chloe Turner |
Comment #43124 on January 3, 2023, 2:09 pm |
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I am so excited to see such an innovative and creative approach to a traditional festival. Goh Chin Siang has combined traditional elements with modern design to create a unique and eye-catching packaging box. It is truly impressive to see how the designer has taken a long-celebrated festival and injected new sparks into it. The research conducted to gain a deeper understanding of the Malay culture has certainly paid off, as the packaging box successfully conveys the significance of the festival without losing its traditional sense. This award-winning work is truly an inspiration for all design enthusiasts.
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| Mark Allen |
Comment #43745 on January 3, 2023, 2:25 pm |
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This packaging design is truly remarkable! It is a great example of how traditional cultural elements can be successfully incorporated into modern design, creating something that is both beautiful and meaningful. The combination of the premium surface and metallic gold finishing creates a stunning effect, while the collapsible and foldable design makes it convenient to carry. This packaging design is a wonderful way to promote the essence of Malaysian culture. Congratulations to the designer for this amazing work!
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| Elisabeth Clark |
Comment #43881 on January 3, 2023, 2:28 pm |
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I'm in awe of Goh Chin Siang and their Malaysian Festive Packaging Collection! It's not only a beautiful work of packaging design, but also a powerful tribute to Malay culture. The research and interviews conducted to ensure the design was accurate and true to traditional culture are admirable. Goh Chin Siang has managed to capture the essence of Malaysian culture in a single glance, while also creating something new and unique. This is an incredible achievement which deserves to be celebrated!
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