Pepsi x Shanghai Fashion Week 2016 Can
Inspired by the Memphis movement of the 1980’s, the designs sport bright colors and bold designs that pop off pack. Combining geometrical motifs with classic fashion patterns such as black and white stripes and houndstooth, these daring designs communicate the synergy between the fashion world and the Pepsi brand, embodying the youthful spirit of “Live for Now.”
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
As a company dedicated to being a cultural influencer, PepsiCo continues to partner with the largest fashion event on Shanghai’s calendar. For Shanghai Fashion Week 2016, PepsiCo designed a limited edition can and a series of touch points such as key visuals, t-shirts and tote bags that reflected the existing Shanghai Fashion Week visual identity system.
OPERATION / FLOW / INTERACTION:
PROJECT DURATION AND LOCATION:
FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design
PRODUCTION / REALIZATION TECHNOLOGY:
SPECIFICATIONS / TECHNICAL PROPERTIES:
TEAM MEMBERS (1) :
PepsiCo Design & Innovation, 2016.