Selfie_sh Collages Postcards Series by Sharon Webber-Zvik

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DESIGN DETAILS
DESIGN NAME:
Selfie_sh Collages

PRIMARY FUNCTION:
Postcards Series

INSPIRATION:
The Native Americans believed that a camera is capable of capturing a person’s soul. I tend to agree. I feel very uncomfortable having my picture taken. In our days, selfies are selling perfection and part of our daily routine and business marketing. And to that, we expect immediate feedback and positive reassurances. I couldn’t help but wonder if a selfie presentation can be genuine, emotional, exposing, and one that shows an X-ray vision that is not necessarily beautiful. Very much similar to my personal experience when having my picture taken and alike to the Native American belief - I wish to present the soul through images.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
I used already-existing images and rough cuts to create something new,like turning existing letters into new sentences. I chose to use antique anatomic illustration to express and emphasise the inner layer peeling and the pain with it, and finally surrendering to the exposure. I chose flower illustrations as a motif of ideas and inner world. The deer horns represent the differ feeling from society and mainstream, while at the same time having the ability to attack for protection. Yet another controversial decision (“Everything” and “Facade” collages): I chose to use both sexes as presentation of my personality, since I believe that I have both softness and roughness in me. I published the series over a month in steps of revealing, peeling layers and nourishing from the public responses.

OPERATION / FLOW / INTERACTION:
After revealing each and every collage art on the social media platforms, I was I asked to sell the prints as artwork. While I was very flattered, I eventually decided to print them as postcards and give them for free and as a series. The artwork started as separated images which I digitally put together into collages and meant to stay in a digital platform, but the viewers feedback and requests led to the next step- print.

PROJECT DURATION AND LOCATION:
I worked on this project throughout September of 2016 from my studio in Israel, but the responses which also contributed to my work where from all over the world. I have also made sure I send printed copies to anyone who asked for them, regardless of their whereabouts. The final stage of this project takes place on it's facebook page https://www.facebook.com/Selfiesh.postcards Which aims to be an open notebook about this project.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
modern Adobe Photoshop technologies. While each and every collage stands for itself my main thought was the bigger collage: the presentation of all 9 collages together. I was asking myself whether the connection between the collages and their order of presentation clear.

SPECIFICATIONS / TECHNICAL PROPERTIES:
All images created as a square 1150 by 1150 pixels, compatible for facebook and Instagram. But as time passed and people asked to have the collages as prints, I moderated the series and created printable postcard proportion of 10cm by15cm. The printed postcards were not sent without thought: each set of 9 printed postcards was wrapped in a special paper, sealed with a special stick I designed, which hinted on the content of the package and accompanied by a short description of this project.

TAGS:
Collage, Art, Postcards, Selfie, Posters, image, filters, cut, paste, print, magazine, card, wall art, graphic, design, urban, cover, media, facebook, social

RESEARCH ABSTRACT:
As one business meeting with a client just ended, the client asked take a picture of us both to document the event. A Selfie for marketing prepossess, he said. As a shy person, I feel very uncomfortable having my picture taken, but to make him happy, I agreed. Later that day, I was wondering how would people react to a TRUE selfie? To the hard reflection of a selfie? Will the platform make it marketing or art? Is there still a difference? The creation started with understanding the emotions people blur and dislike, and then understand what I wish to expose (with tremendous fear). My final work was comprised of searching for old anatomic illustrations and combining them together with old-age and new-age images.

CHALLENGE:
The main obstacle in the creation process was myself: My fear to express that inner me, the fear of publishing it to the world to see and judge, and then the absurd fear of knowing what the people’s verdict will be. Can it be accepted? Will it be appreciated? The responses I received were wonderful, even though my work somewhat contradicts the understandable and human desire for beauty.

ADDED DATE:
2016-09-25 17:45:59

TEAM MEMBERS (1) :


IMAGE CREDITS:
Sharon Webber-Zvik, 2016.

PATENTS/COPYRIGHTS:
Copyrights belong to Sharon Webber-Zvik 2016.

Visit the following page to learn more: https://www.sharonwebberzvik.com/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Sharon Webber-Zvik (Conceptylist)

PROFILE:
Conceptylist is a boutique firm based in Israel. Established in 2003, owned and lead by Mrs. Sharon Webber-Zvik, an internationally awarded designer, the firm provides a variety of services targeted to allow customers to present their offering in the best possible way, focusing on three main fields of expertise: Idea development, Copy-writing and Graphic design & visualization. Under idea development, the firm offers services of consultancy to new and existing businesses, film directors and script writers, event planners, book writers and everyone who is looking to step outside of the box and stand out. Copy-writing service offered by the firm are unique by their nature, being personal and accessible in a way that creates the emotional responses and emotional memories customers are asking to achieve. In the area of graphic design and visualization, the firm offers services of corporate identity development, branding and works of print, packaging and online media. Clients often approach the firm at a very preliminary stage of their business when they already have an idea and vision, but do not yet know how to progress with it marketing-wise and visual-wise. The firm’s expertise is in taking their ideas, their concept and giving it the 'style' it needs to stand-out from the crowd, hence the firm’s name: Conceptylist Conceptylist welcomes international and local customers and project alike.

NOMINATION DETAILS

Selfie_sh Collages Postcards Series by Sharon Webber-Zvik is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Selfie_sh Collages Postcards Series by Sharon Webber-Zvik is Winner in Graphics and Visual Communication Design Category, 2016 - 2017.



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