The Native Americans believed that a camera is capable of capturing a person’s soul. I tend to agree. I feel very uncomfortable having my picture taken.
In our days, selfies are selling perfection and part of our daily routine and business marketing. And to that, we expect immediate feedback and positive reassurances. I couldn’t help but wonder if a selfie presentation can be genuine, emotional, exposing, and one that shows an X-ray vision that is not necessarily beautiful. Very much similar to my personal experience when having my picture taken and alike to the Native American belief - I wish to present the soul through images.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
I used already-existing images and rough cuts to create something new,like turning existing letters into new sentences. I chose to use antique anatomic illustration to express and emphasise the inner layer peeling and the pain with it, and finally surrendering to the exposure. I chose flower illustrations as a motif of ideas and inner world. The deer horns represent the differ feeling from society and mainstream, while at the same time having the ability to attack for protection. Yet another controversial decision (“Everything” and “Facade” collages): I chose to use both sexes as presentation of my personality, since I believe that I have both softness and roughness in me. I published the series over a month in steps of revealing, peeling layers and nourishing from the public responses.
OPERATION / FLOW / INTERACTION:
After revealing each and every collage art on the social media platforms, I was I asked to sell the prints as artwork. While I was very flattered, I eventually decided to print them as postcards and give them for free and as a series. The artwork started as separated images which I digitally put together into collages and meant to stay in a digital platform, but the viewers feedback and requests led to the next step- print.
PROJECT DURATION AND LOCATION:
I worked on this project throughout September of 2016 from my studio in Israel, but the responses which also contributed to my work where from all over the world. I have also made sure I send printed copies to anyone who asked for them, regardless of their whereabouts.
The final stage of this project takes place on it's facebook page
Which aims to be an open notebook about this project.
FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design
PRODUCTION / REALIZATION TECHNOLOGY:
modern Adobe Photoshop technologies. While each and every collage stands for itself my main thought was the bigger collage: the presentation of all 9 collages together. I was asking myself whether the connection between the collages and their order of presentation clear.
SPECIFICATIONS / TECHNICAL PROPERTIES:
All images created as a square 1150 by 1150 pixels, compatible for facebook and Instagram. But as time passed and people asked to have the collages as prints, I moderated the series and created printable postcard proportion of 10cm by15cm. The printed postcards were not sent without thought: each set of 9 printed postcards was wrapped in a special paper, sealed with a special stick I designed, which hinted on the content of the package and accompanied by a short description of this project.
Collage, Art, Postcards, Selfie, Posters, image, filters, cut, paste, print, magazine, card, wall art, graphic, design, urban, cover, media, facebook, social
As one business meeting with a client just ended, the client asked take a picture of us both to document the event. A Selfie for marketing prepossess, he said. As a shy person, I feel very uncomfortable having my picture taken, but to make him happy, I agreed. Later that day, I was wondering how would people react to a TRUE selfie? To the hard reflection of a selfie? Will the platform make it marketing or art? Is there still a difference? The creation started with understanding the emotions people blur and dislike, and then understand what I wish to expose (with tremendous fear). My final work was comprised of searching for old anatomic illustrations and combining them together with old-age and new-age images.
The main obstacle in the creation process was myself: My fear to express that inner me, the fear of publishing it to the world to see and judge, and then the absurd fear of knowing what the people’s verdict will be. Can it be accepted? Will it be appreciated? The responses I received were wonderful, even though my work somewhat contradicts the understandable and human desire for beauty.
TEAM MEMBERS (1) :
Sharon Webber-Zvik, 2016.
Copyrights belong to Sharon Webber-Zvik 2016.