As geomarketing is key expertise of RRG, we based the new identity around stylized artistic representations of a topographic map. The resulted “geomaps” rendered in RRG colours of white, black and orange were applied throughout all stationery, documentation and corporate materials.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
RRG provides full scope of services such as geomarketing, consulting, brokerage, management etc. in Russian commercial real estate market. On its 10th anniversary the company decided to rebrand while preserving intact its existing logo. The new identity sees stylized artistic maps, nicknamed "RRG geomaps" added to the visual application of the brand. In some cases, for advertising etc. these geomaps can incorporate stylized linear graphics thus providing a versatile and adaptable visual device.
OPERATION / FLOW / INTERACTION:
Main graphic features of a map, such as isolines and grid are also present in RRG “geomaps”, beads represent place marks on a map, names of RRG services and areas of activities are used instead of place names.
PROJECT DURATION AND LOCATION:
FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design
PRODUCTION / REALIZATION TECHNOLOGY:
images for RRG “geomaps” were created using photographs of beads on paper backgrounds and superimposed with vector isolines.
SPECIFICATIONS / TECHNICAL PROPERTIES:
stationery, corporate documentation, reports and publications, brochures, exhibition posters
geomarketing, retail, beads, topography, map, development, research, isoline
The existing logo of RRG should remain intact, that’s why we were forced to place more emphasis on brand graphics and invent a new visual device compatible with the existing logo.
TEAM MEMBERS (1) :
Mikhail Puzakov, 2016.