B.O.O.K. (BASIC OBJECT OF KNOWLEDGE) Exhibition design by Ojeda Danne

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DESIGN DETAILS
DESIGN NAME:
B.O.O.K. (BASIC OBJECT OF KNOWLEDGE)

PRIMARY FUNCTION:
Exhibition design

INSPIRATION:
This is an exhibition that concentrates on the book as a concept and the book as a medium. In this scenario, both, final design outcomes as well as its prototyping processes are particularly meaningful. The installation re-enacts the process of designing, i.e., the way a book page layout is designed. Therefore, all elements in the exhibition design refer to page and layout hierarchy and composition in the installation space.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The exhibition B.O.O.K. THE CONTEMPORARY BOOK AND ITS MODEL offered a selection of published books and their 3D book prototypes (models). Books and models appeared together in this exhibition to highlight different manners in which designers have re-interpreted the medium book, given the specific content they deal with.

OPERATION / FLOW / INTERACTION:
THE AUDIENCE-READER AS A CO-CREATOR AGENT IN B.O.O.K. EXHIBITION DESIGN Reading is commonly a personal activity, and reading habits have mainly determined the shape of a book as we know it. The audience/reader contributes to re-arrange the books in the table-page layout with their reading, browsing and general bodily interactions. In this manner, the audience/reader is considered as an active co-creator and as an important collaborator in the re-design of the exhibition space. ON THE RECYCLABLE STOOLS FOR THE INSTALLATION B.O.O.K. Recycled old books have been placed on stacks to serve as stools. In this manner they visually relate to all book models/prototypes shown in the exhibition B.O.O.K.

PROJECT DURATION AND LOCATION:
Location: Centre for Contemporary Art Singapore, CCA, Singapore. Duration: 13–16.11.2014

PRODUCTION / REALIZATION TECHNOLOGY:
All books and its book prototypes are exhibited as if they would be part of a layout of a large book page. The table that presents the books exhibited — which was custom made for this exhibition — is shaped as a large unfolded sheet of paper or brochure that appears almost floating in the air. The low table (300 mm high) hides its base and stresses the feeling of a ‘flying carpet’ structure. These features empower the audience-reader, who can appreciate the exhibits at glance and with ease from above while enjoying a bird’s eye view. The textual information appears as ‘footnote’ to the main structure in the exhibition space.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Installation: Vinyl stickers, wood, paper, acrylic and recycled old books. Variable dimensions.

TAGS:
Exhibition design, installation, book form, book prototype, book model

RESEARCH ABSTRACT:
The exhibition aims to cast light on the medium as form and its conceptual development.

CHALLENGE:
The development of the idea, research and production processes were addressed to deliver an exhibition-installation that would invite to appreciate and ‘read’ books and its models dissected and exposed to the public on a sort of ‘operation table’. Since a book model is not a finished book, but a test of what a book intends to be, the ‘model’ would be seen in a process of ‘becoming a book’, emphasizing its relation to the history of book design, concept development, process, prototyping and outcome.

ADDED DATE:
2016-08-05 07:35:43

TEAM MEMBERS (3) :
Curator: Danne Ojeda , Exhibition design: Danne Ojeda and Outofstock and Photos: Outofstock, Colossalphotos and Marvin Tang

IMAGE CREDITS:
Photo credits: Outofstock, Colossalphotos and Marvin Tang

PATENTS/COPYRIGHTS:
Danne Ojeda, d-file studio, Outofstock, Colossalphotos and Marvin Tang.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Centre for Contemporary Art Singapore, CCA, Singapore

PROFILE:
Located in Gillman Barracks, the NTU Centre for Contemporary Art Singapore (NTU CCA Singapore) is a national research centre of Nanyang Technological University and is supported by a grant from the Economic Development Board, Singapore. The Centre is unique in its threefold constellation of exhibitions, residencies, research and academic education, engaging in knowledge production and dissemination. The NTU CCA Singapore positions itself as a space for critical discourse and encourages new ways of thinking about Spaces of the Curatorial in Southeast Asia and beyond. As a research centre, it aims to provide visiting researchers and curators a comprehensive study on the contemporary art ecosystem in Singapore and the region. The Centre’s dynamic public programmes serve to engage with various audiences through lectures, workshops, open studios, film screenings and Exhibition (de)Tours. Since the Centre’s inauguration in October 2013, the NTU CCA Singapore has presented several high-profile, first-to-launch exhibitions of leading artists, making it one of the first spaces in the region to present international exhibitions of such a scale. The Centre’s residencies programme is dedicated to facilitate the production of knowledge and research, engaging and connecting artists, curators and researchers from Singapore, Southeast Asia and beyond, and across various disciplines. The Centre’s seven studios support the artistic process in the most direct way – by giving the time and locale to be fully engaged, and the access to an interesting and immersive context to further the space for developing ideas. (Text taken from: http://ntu.ccasingapore.org/about/)

NOMINATION DETAILS

B.o.o.k. (basic Object of Knowledge) Exhibition Design by Ojeda Danne is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

B.o.o.k. (basic Object of Knowledge) Exhibition Design by Ojeda Danne is Winner in Interior Space and Exhibition Design Category, 2016 - 2017.



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