B.O.O.K. (BASIC OBJECT OF KNOWLEDGE)
This is an exhibition that concentrates on the book as a concept and the book as a medium. In this scenario, both, final
design outcomes as well as its prototyping processes are particularly meaningful. The installation re-enacts the process of
designing, i.e., the way a book page layout is designed. Therefore, all elements in the exhibition design refer to page and
layout hierarchy and composition in the installation space.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The exhibition B.O.O.K. THE CONTEMPORARY BOOK AND ITS MODEL offered a selection of published books and their 3D book prototypes
(models). Books and models appeared together in this exhibition to highlight different manners in which designers have re-interpreted the medium book, given the specific content they deal with.
OPERATION / FLOW / INTERACTION:
THE AUDIENCE-READER AS A CO-CREATOR AGENT IN B.O.O.K. EXHIBITION DESIGN
Reading is commonly a personal activity, and reading habits have mainly determined the shape of a book as we know it. The audience/reader contributes to re-arrange the books in the table-page layout with their reading, browsing and general bodily interactions. In this manner, the audience/reader is considered as an active co-creator and as an important collaborator in the re-design of the exhibition space.
ON THE RECYCLABLE STOOLS FOR THE INSTALLATION B.O.O.K.
Recycled old books have been placed on stacks to serve as stools. In this manner they visually relate to all book models/prototypes shown in the exhibition B.O.O.K.
PROJECT DURATION AND LOCATION:
Location: Centre for Contemporary Art Singapore, CCA, Singapore.
PRODUCTION / REALIZATION TECHNOLOGY:
All books and its book prototypes are exhibited as if they would
be part of a layout of a large book page. The table that presents the books exhibited — which was custom made for this exhibition — is shaped as a large unfolded sheet of paper or brochure that appears almost floating in the air. The low table (300 mm high) hides its base and stresses the feeling of a ‘flying carpet’ structure. These features empower the audience-reader, who can appreciate the exhibits at glance and with ease from above while enjoying a bird’s eye view. The textual information appears as ‘footnote’ to the main structure in the exhibition space.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Installation: Vinyl stickers, wood, paper, acrylic and recycled old books. Variable dimensions.
Exhibition design, installation, book form, book prototype, book model
The exhibition aims to cast light on the medium as
form and its conceptual development.
The development of the idea, research and production processes were addressed to deliver an exhibition-installation that would invite to appreciate and ‘read’ books and its models dissected and exposed to the public on a sort of ‘operation table’. Since a book model is not a finished book, but a test of what a book intends to be, the ‘model’ would be seen in a process of ‘becoming a book’, emphasizing its relation to the history of book design, concept development, process, prototyping and outcome.
TEAM MEMBERS (3) :
Curator: Danne Ojeda , Exhibition design: Danne Ojeda and Outofstock and Photos: Outofstock, Colossalphotos and Marvin Tang
Photo credits: Outofstock, Colossalphotos and Marvin Tang
Danne Ojeda, d-file studio, Outofstock, Colossalphotos and Marvin Tang.