Merlon Pub Identity, Branding by Leo Vinkovic & Igor Penovic - Studio 33

Home > Winners > #49504


DESIGN DETAILS
DESIGN NAME:
Merlon Pub

PRIMARY FUNCTION:
Identity, Branding

INSPIRATION:
The project represents an entire branding of a new catering facility within Tvrđa in Osijek, the old Baroque town center, built in the 18th century as part of a large system of strategically fortified towns.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Merlon (parapet) means solid, upright fences designed to protect the observers and the military at the top of the fort. In addition to the name directly corresponding to the tradition of Tvrđa, it is also catchy, so it offers authenticity with which the guests of the Pub can identify.

OPERATION / FLOW / INTERACTION:
Immediately after opening it has become the most popular place and pub in town.

PROJECT DURATION AND LOCATION:
The project started in September 2015 in Osijek and finished in December 2015 in Osijek

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
logo, identity, branding, trademark, symbol, pub, beer, restaurant,

RESEARCH ABSTRACT:
The naming process of the pub involved a comprehensive research of Tvrđa’s history, with an emphasis on its development, urban planning, architecture, content, and culture. The research helped form the belief that the name of the pub (or any other part of Tvrđa) should remain associated with the historical identity of the place. Therefore, the name Merlon (parapet) was selected. In the defense architecture, the name means solid, upright fences designed to protect the observers and the military at the top of the fort.

CHALLENGE:
-

ADDED DATE:
2016-07-02 07:52:34

TEAM MEMBERS (2) :
Designer: Leo Vinkovic and Designer: Igor Penovic

IMAGE CREDITS:
Photographer Josip Bilic, SIB, 2015

Visit the following page to learn more: https://www.behance.net/gallery/32432343/Merl on-Pub-Branding
VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
Merlon Pivnica

PROFILE:
Merlon is a new pub located in "Tvrda" widely known baroque center of the City from 18th-century. Tvrđa (Citadel) is the Old Town of the city of Osijek in Croatia. It is the best-preserved and largest ensemble of Baroque buildings in Croatia and consists of a Habsburg star fort built on the right bank of the River Drava. Tvrđa has been described by the World Monuments Fund as "a unique example of an eighteenth-century baroque military, administrative, and commercial urban center.

NOMINATION DETAILS

Merlon Pub Identity, Branding by Leo Vinkovic & Igor Penovic-studio 33 is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Leo Vinkovic & Igor Penovic - Studio 33 when results are announced.
AWARD DETAILS

Merlon Pub Identity, Branding by Leo Vinkovic & Igor Penovic-studio 33 is Winner in Graphics and Visual Communication Design Category, 2016 - 2017.



· Press Members: Login or Register to request an exclusive interview with Leo Vinkovic & Igor Penovic - Studio 33.

· Click here to register inorder to view the profile and other works by Leo Vinkovic & Igor Penovic - Studio 33.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit
See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |