The project represents an entire branding of a new catering facility within Tvrđa in Osijek, the old Baroque town center, built in the 18th century as part of a large system of strategically fortified towns.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Merlon (parapet) means solid, upright fences designed to protect the observers and the military at the top of the fort. In addition to the name directly corresponding to the tradition of Tvrđa, it is also catchy, so it offers authenticity with which the guests of the Pub can identify.
OPERATION / FLOW / INTERACTION:
Immediately after opening it has become the most popular place and pub in town.
PROJECT DURATION AND LOCATION:
The project started in September 2015 in Osijek and finished in December 2015 in Osijek
FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design
PRODUCTION / REALIZATION TECHNOLOGY:
SPECIFICATIONS / TECHNICAL PROPERTIES:
logo, identity, branding, trademark, symbol, pub, beer, restaurant,
The naming process of the pub involved a comprehensive research of Tvrđa’s history, with an emphasis on its development, urban planning, architecture, content, and culture. The research helped form the belief that the name of the pub (or any other part of Tvrđa) should remain associated with the historical identity of the place. Therefore, the name Merlon (parapet) was selected. In the defense architecture, the name means solid, upright fences designed to protect the observers and the military at the top of the fort.
TEAM MEMBERS (2) :
Designer: Leo Vinkovic and Designer: Igor Penovic
Photographer Josip Bilic, SIB, 2015