PDcoffee VIS Design by Tsung-Hua Yang

Home > Winners > #49503


DESIGN DETAILS
DESIGN NAME:
PDcoffee

PRIMARY FUNCTION:
VIS Design

INSPIRATION:
The establishment of PDcoffee builds upon the passion for and sharing of coffee. Its mobile coffee trucks travel to various tourist attractions and offer drop-over brewed coffee and to promote coffee culture. In response to PDcoffee’s goals, among all the qualities of coffee, energy and refreshing are adopted as the core value of the brand, which matches PDcoffee’s operation strategy and hopes to deliver the message: have a powerful day. Based on this concept, a series of identity ideas is also conveyed. In addition, mobility, interaction, and energy are emphasized in the design to enhance the brand’s first impression.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The logo design highlights the interplay between lowercase letter p and d. The magenta p symbolizes PDcoffee owners passionately holding up the coffee for their customers. Rotating the letter p counterclockwise by 180 degrees, we will see the yellow-orange d, which represents the customers carrying PDcoffee’s products in hands with expectation. To see the logo as a whole, the two letters are integrated together, indicating the interaction between PDcoffee and customers. And the character of the brand gradually formed and vividly shaped. Developed from the brand logo, the series of visual designs centers on vitality and activeness, attempting to deliver a sense of freshness and pleasure to the customers, whereas the consistency of the designs deeply delineates the image of the brand.

OPERATION / FLOW / INTERACTION:
PDcoffee is born out of love for coffee and the passion vendor has to share the beauty of coffee to the public. And based on the value of powering people up with a cup of coffee, it hopes to build a deeper connection between coffee and people.

PROJECT DURATION AND LOCATION:
Started in March 2016 and finished in June 2015 in Taichung City, Taiwan(R.O.C.).

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Business card printing with Pantone color and spot varnish, banner made with canvas, mobile diner body made with the computer shears the character and playbill output.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Mobile diner body: Width 200 cm x Height 117 cm. Canvas banner: Width 60 cm x Height 180 cm. Poster: Width 100 cm x Height 150 cm.

TAGS:
VIS, Branding, logo, Identity, coffee, mobile coffee truck, powerful

RESEARCH ABSTRACT:
We found that because of the maturity and universality of the Taiwanese coffee market, drinking coffee had become a daily habit for Taiwanese people. Through our research and understanding of coffee, as well as the concept of coffee our clients had, we reached a consensus and came up with a design focus.

CHALLENGE:
As distinct from a typical coffee shop, PDcoffee is mobile, and can travel from one tourist site to another. We thus had to spend a large amount of time in researching and testing in order to form an identity that matches its surroundings, while still being conspicuous to the consumer.

ADDED DATE:
2016-07-02 05:58:02

TEAM MEMBERS (1) :
Design Director: Yen Yang

IMAGE CREDITS:
BYEn , Taiwan (R.O.C), 2016

Visit the following page to learn more: http://www.byen.biz
VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
PDcoffee

PROFILE:
PDcoffee’s insistence on using only coffee of the highest quality stems from a genuine desire for their customers to enjoy a cup of coffee that is rich, strong, and refreshing. The teas include select Taiwanese High Mountain tea, which with an elegant, sweet scent and refreshing taste, it is a healthy way to get your energy for the day.

NOMINATION DETAILS

Pdcoffee Vis Design by Tsung-Hua Yang is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Tsung-Hua Yang when results are announced.
AWARD DETAILS

Pdcoffee Vis Design by Tsung-Hua Yang is Winner in Graphics and Visual Communication Design Category, 2016 - 2017.



· Press Members: Login or Register to request an exclusive interview with Tsung-Hua Yang.

· Click here to register inorder to view the profile and other works by Tsung-Hua Yang.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit

Did you like Tsung-Hua Yang's Graphic Design?
You will most likely enjoy other award winning graphic designs as well.
Click here to view more Award Winning Graphic Designs.


Did you like Pdcoffee Vis Design? Help us create a global awareness for good graphic design worldwide. Show your support for Tsung-Hua Yang, the creator of great graphic design by gifting them a nomination ticket so that we could promote more of their great graphic designs.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |