Singapore Art Museum Branding by Tay Yee Dang |
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| DESIGN NAME: Singapore Art Museum PRIMARY FUNCTION: Branding INSPIRATION: The inspiration came from my childhood memory when I used to connect lines between the two numbers step by step in order to reveal the image as a whole. By connecting the number dots, it helped me to develop not only my technical skills, but also imagination as I see the overall image and how it could be achieved through just a simple way of connecting the two dots. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The concept for the branding is to help the people to discover their inner artist by encouraging them to interact with various brand materials and see how creative expression can be for everyone, in order to help them to discover and build their child-like curiosity and interest for creative experimentation and art. OPERATION / FLOW / INTERACTION: The audience can just simply grabs a marker pen prepared at art museum for example and draws on top of the dot matrix grid with whatever artwork they desire, as long as the grid has no pre-design or pre-illustrated artwork on it. PROJECT DURATION AND LOCATION: The project started in January 2016 and finished in June 2016 in Singapore. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: For some brand products such as calendar and table, acrylics are pasted on top of them so that the audiences can illustrate on those acrylics and erase them later. The acrylic for the table is set as an example. It is better to use a transparent heavy glass since it can stay still and firm on the table for actual production. SPECIFICATIONS / TECHNICAL PROPERTIES: The only ink required for all printing except catalogue is black. The rest of the colours are colored papers, which saves the production cost greatly for offset printing. TAGS: minimalistic, interactivity, singapore, art, museum, conceptual, RESEARCH ABSTRACT: People often view art gallery as high brow and think that art and creativity are only reserved for the artist, designer, illustrator, and crafter. While the truth is that it is actually open and free for everyone to participate, enjoy, explore, and grow. Everyone has an innate art in them, but it takes practices to discover and build their innate art. CHALLENGE: The challenge is to incorporate the interactivity part into the design, coming out with ideas of how the audiences can interact with it. It is important to make it visually pleasing while simplifying the design also in order to give them the space to interact and complete some of the design pieces with their own artworks. And also to make sure that overall identity system is flexible yet recognizable. ADDED DATE: 2016-06-24 10:20:09 TEAM MEMBERS (1) : IMAGE CREDITS: Image #1–5: Creator Tay Yee Dang, SAM Rebranding, 2016 |
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NAME: Singapore Art Museum PROFILE: Singapore Art Museum (SAM) is housed in a restored 19th-century church-liked institute, which was established in 1867. Aside for its art curation, SAM is well-known for its well-conserved architecture building as well. SAM focuses on international art practices specializing in South-east and Asian art that are shaped by various distinctive art-making approaches and practices from pioneering artists, emerging practitioners and mid career artists. It co-curates and presents contemporary art exhibition through its collection and collaboration with various other international art museums to help nurture the public with wider variation of art inspiration. Its aim is to inspire and expand public's aesthetic, cultural, and visual awareness through contemporary art exhibition, education and public programmes. |
| AWARD DETAILS | |
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Singapore Art Museum Branding by Tay Yee Dang is Winner in Graphics, Illustration and Visual Communication Design Category, 2016 - 2017.· Press Members: Login or Register to request an exclusive interview with Tay Yee Dang. · Click here to register inorder to view the profile and other works by Tay Yee Dang. |
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