DESIGN NAME: AMiCi International Lake Garda Festival
PRIMARY FUNCTION: Corporate Identity
INSPIRATION: Spontaneous, unbridled fantasy of childrenʼs drawings inspired me the creation of this corporate identity. Brave handling art materials, boundless imagination and neglect the rules – this is what tends to children and what makes their works unique.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Bright, iridescent, full of emotions logo and corporate identity International Lake Garda Festival Amici (art, music, children) is visual interpretation of that event. Annual festival-holiday of childrenʼs theater studios and art was created by Cultural association Multicittà in the town Lonato del Garda in Italy in 2016 for support of Russian culture, communication and open new talented children, who live outside of Russia and speak Russian language.
OPERATION / FLOW / INTERACTION: They emphasize splashy, original logo and corporate identity International Lake Garda Festival Amici among such festivals, create its identity and left in memory.
PROJECT DURATION AND LOCATION: The project started in April and finished in June 2016 in Desenziano del Garda, and was presented in International Lake Garda Festival Amici in Lonato del Garda, Italy in June 2016.
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY: The logotype was drew with Adobe Illustrator. MockUp was made with Adobe Photoshop. The poster and stationery were completed with Adobe InDesign. The project is printed in Italy.
SPECIFICATIONS / TECHNICAL PROPERTIES: Poster, letter, envelope, bussiness card, certificate, CD, ID card, ticket, pin, T-shirt, bag, wirstband.
TAGS: International Lake Garda Festival Amici, Branding, Corporate Identity, Art, Music, Children, Logo, Poster, Certificate, Theatre, Competition
RESEARCH ABSTRACT: Corporate identity was designed on the base of recommendations and wishes of the team of Cultural association Multicittà. Corporate identities of different theater and music festivals were examined. All that served the creation of bright, rememberable, individual shape.
CHALLENGE: The aim of of logo and corporate identity International Lake Garda Festival Amici is to attract attention potential viewers and participants, create a holiday atmosphere for children and their parents, develop the level and prestige of the event.
ADDED DATE: 2016-06-13 16:13:04
TEAM MEMBERS (1) : Ekaterina Ezhova
IMAGE CREDITS: Image #1: Graphic Designer Ekaterina Ezhova, 2016
Image #2: Graphic Designer Ekaterina Ezhova, 2016
Image #3: Graphic Designer Ekaterina Ezhova, 2016
Image #4: Graphic Designer Ekaterina Ezhova, 2016
Image #5: Graphic Designer Ekaterina Ezhova, 2016
PATENTS/COPYRIGHTS: Copyrights belong to Ekaterina Ezhova, 2016.
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