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DESIGN DETAILS |
DESIGN NAME: AS & Palitra
PRIMARY FUNCTION: Exhibition Design
INSPIRATION: The artistic concept of the stand based on the image of pergola. The stand organized by the arches, columns, beams, fragments of walls with wallpaper create the effect of openness. The color solution of the stand based on brown and white with elements of golden sand symbolised wood, white stone, sun.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: The goal of the stand AS & Palitra to present the company's products wallpaper as an element of interior decoration. Dominant element of the aesthetic concept of the stand is pergola. The ends of the roof beams placed outside the stand make the illusion of transformation interior to exterior.
OPERATION / FLOW / INTERACTION: The visitors of the stand can see the wallpaper in frames on the walls like the pictures in modern art gallery with back light.
PROJECT DURATION AND LOCATION: The project started in December 2015 in Moscow and finished in April 2016 in Moscow on exhibition MosBuild 2016 from 05 until 08 April.
FITS BEST INTO CATEGORY: Interior Space and Exhibition Design
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PRODUCTION / REALIZATION TECHNOLOGY: The stand constructed by Octanorm System, surfaces made from ecological recycled chipboard.
SPECIFICATIONS / TECHNICAL PROPERTIES: The exhibition stand is 154 sq.m., 22000 mm x 10000 mm x 4000 mm.
TAGS: The image of pergola, modern art gallery, wallpaper manufacturer AS & Palitra, wallpaper in frame, pictures, back light
RESEARCH ABSTRACT: The project required empirical research and selection of color and drawing of wallpaper depending on real context of nearby stands on exhibition.
CHALLENGE: The hardest part of this design activity was to choose the wallpaper in accordance to aesthetic concept of the stand and agree it with the client.
ADDED DATE: 2016-04-06 09:38:07
TEAM MEMBERS (1) : Designer: Viktor Bilak.
IMAGE CREDITS: Image #1: Photografer Viktor Bilak, AS & Palitra, 2016.
Image #2: Photografer Viktor Bilak, AS & Palitra, 2016.
Image #3: Photografer Viktor Bilak, AS & Palitra, 2016.
Image #4: Photografer Viktor Bilak, AS & Palitra, 2016.
Image #5: Photografer Viktor Bilak, AS & Palitra, 2016.
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Visit the following page to learn more: http://www.expolevel.ru/en |
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CLIENT/STUDIO/BRAND DETAILS |
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NAME: EXPOLEVEL
PROFILE: EXPOLEVEL design-bureau create individual exhibition stands, public interiors, industrial design. The main goal of design-bureau to suggest original design based on artistic image. The most important part of our work to ensure the high quality of realization of designers objects.
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COMMENTS |
Giulia Esposito |
Comment #3569 on December 25, 2022, 7:18 am |
I am absolutely delighted by Viktor Bilak's ‘AS & Palitra’ Exhibition Design! It is a masterpiece of innovative design and creativity. The use of colour and texture, along with the clever use of space, create a captivating atmosphere that draws the viewer in. The overall effect is stunning and it is clear that a great amount of thought and care has gone into the project. It is a wonderful example of how to create an exhibition that is both visually engaging and functional. I am sure this piece will be highly celebrated and admired for years to come. Congratulations to Viktor Bilak for this amazing achievement!
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Elisabeth Clark |
Comment #40423 on January 3, 2023, 1:04 pm |
I am absolutely delighted to see Viktor Bilak's work AS & Palitra awarded with the A' Design Award for Interior Space and Exhibition Design. The pergola inspired aesthetic concept is truly impressive and I love how it creates the effect of openness with its arches, columns, beams, and fragments of walls with wallpaper. The color solution of the stand, based on brown and white with elements of golden sand, is also very clever and captures the essence of wood, white stone, and sun. It is clear from the research and empirical work that went into this project that Viktor Bilak put a lot of effort into their work and it is very deserving of such an award. Well done Viktor Bilak!
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Mark Allen |
Comment #40546 on January 3, 2023, 1:07 pm |
This amazing work is a wonderful example of how to create a stunning exhibition space that combines elements of interior and exterior design. The use of the pergola as the dominant element to create a sense of openness is truly unique, as is the clever use of color to symbolize wood, white stone, and sun. The empirical research and selection of color and wallpaper was a challenge that was expertly met, and the use of the Octanorm system for construction is a great way to ensure the design is realized in a sustainable way. Congratulations to the designer for this remarkable achievement!
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