AS & Palitra
The artistic concept of the stand based on the image of pergola. The stand organized by the arches, columns, beams, fragments of walls with wallpaper create the effect of openness. The color solution of the stand based on brown and white with elements of golden sand symbolised wood, white stone, sun.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The goal of the stand AS & Palitra to present the company's products wallpaper as an element of interior decoration. Dominant element of the aesthetic concept of the stand is pergola. The ends of the roof beams placed outside the stand make the illusion of transformation interior to exterior.
OPERATION / FLOW / INTERACTION:
The visitors of the stand can see the wallpaper in frames on the walls like the pictures in modern art gallery with back light.
PROJECT DURATION AND LOCATION:
The project started in December 2015 in Moscow and finished in April 2016 in Moscow on exhibition MosBuild 2016 from 05 until 08 April.
FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design
PRODUCTION / REALIZATION TECHNOLOGY:
The stand constructed by Octanorm System, surfaces made from ecological recycled chipboard.
SPECIFICATIONS / TECHNICAL PROPERTIES:
The exhibition stand is 154 sq.m., 22000 mm x 10000 mm x 4000 mm.
The image of pergola, modern art gallery, wallpaper manufacturer AS & Palitra, wallpaper in frame, pictures, back light
The project required empirical research and selection of color and drawing of wallpaper depending on real context of nearby stands on exhibition.
The hardest part of this design activity was to choose the wallpaper in accordance to aesthetic concept of the stand and agree it with the client.
TEAM MEMBERS (1) :
Designer: Viktor Bilak.
Image #1: Photografer Viktor Bilak, AS & Palitra, 2016.
Image #2: Photografer Viktor Bilak, AS & Palitra, 2016.
Image #3: Photografer Viktor Bilak, AS & Palitra, 2016.
Image #4: Photografer Viktor Bilak, AS & Palitra, 2016.
Image #5: Photografer Viktor Bilak, AS & Palitra, 2016.