BBG-Brand fashion shoes flagship store Fashion Shoes Store by Zhou Wenjun

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DESIGN DETAILS
DESIGN NAME:
BBG-Brand fashion shoes flagship store

PRIMARY FUNCTION:
Fashion Shoes Store

INSPIRATION:
We dismantled the original stairs. The new, novelly designed stairs rooted at a better location. We sculptured a soft and flowing handrail with hard seamless brushed stainless steel in 3D print models and manual sculpture way. The main material used is stainless steel, integral and seamless. It is the world’s first and unique handrail that grows up gradually from the ground (not start from the common 1000mm). We installed a flowing smooth mirror on the other side of the stairs.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
A fashion shoes flagship store with 18 years old, asked us for an innovative redesign of a state of the art and fashion shopping space to attract customers and effectively alleviate the impact from on-line sellers. We helped to deliver a comprehensive design to completely upgrade the image of this 1000m2 store, including: architectural renovation, overall interior design, product, store brand new logo and visual identity system.

OPERATION / FLOW / INTERACTION:
We helped to deliver a comprehensive design to completely upgrade the image of this 1000m2 store...for an innovative redesign of a state of the art and fashion shopping space to attract customers and effectively alleviate the impact from on-line sellers.

PROJECT DURATION AND LOCATION:
2015 CHINA

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
It is the world’s first and unique handrail that grows up gradually from the ground (not start from the common 1000mm). installed a flowing smooth mirror on the other side of the stairs, so that the stairs and the handrail look twice wider in people’s eyes. Using similar techniques, contemplated other soft-looking facilities, such as the pillars, the façade, the stairs, the vases, and the checkout counters.

SPECIFICATIONS / TECHNICAL PROPERTIES:
they sculptured some huge shoes jumped up and kicked into the wall. Some models made from real shoes went into the ceiling. All the steel sculptures except their mirror parts have brushed matt finishes, which avoid mass reflection and fingerprints. It’s looks so soft, but it’s still steel.

TAGS:
redesign store brand logo, visual identity system, architectural renovation, product, overall interior design.

RESEARCH ABSTRACT:
the world’s first and unique handrail that grows up gradually from the ground (not start from the common 1000mm),contemplated other soft-looking facilities,fused the Chinese name into its English initials BBG, and used the images of four shoes as strokes of characters. tried the best to highlight this unique logo.

CHALLENGE:
It is the world’s first and unique handrail that grows up gradually from the ground (not start from the common 1000mm).

ADDED DATE:
2016-03-30 21:12:36

TEAM MEMBERS (1) :
ZHOU Wenjun, Design Director

IMAGE CREDITS:
Zhou Wenjun, 2015.

PATENTS/COPYRIGHTS:
Copyrights belong to 524studio (www.5-2-4.com)

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CLIENT/STUDIO/BRAND DETAILS
NAME:
524 Studio + 524 Architecture

PROFILE:
524 STUDIO, Founded by internationally renowned designer: Mr. ZHOU Wenjun, is an integrated design company based in Beijing! An international awards winning Design team. Provide: Spatial design, Architectural design, Visual communication design, Exhibition design, Branding design, Artist book design, Product design and other design service! (www.5-2-4.com)

NOMINATION DETAILS

Bbg-Brand Fashion Shoes Flagship Store Fashion Shoes Store by Zhou Wenjun is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Bbg-Brand Fashion Shoes Flagship Store Fashion Shoes Store by Zhou Wenjun is Winner in Graphics and Visual Communication Design Category, 2015 - 2016.

· Read the interview with designer Zhou Wenjun for design BBG-Brand fashion shoes flagship store here.

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· Click here to register inorder to view the profile and other works by Zhou Wenjun.
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