Slade Summer Foundation Exhibition Identity by Daeki Shim, Hyojun Shim

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DESIGN DETAILS
DESIGN NAME:
Slade Summer Foundation

PRIMARY FUNCTION:
Exhibition Identity

INSPIRATION:
Point and Line to Plane (Wassily Kandinsky, 1926). I worked on this exhibition identity inspired by summer school course using the most basic concepts on art and design such as point, line and plane. A point make a position in space which mean starting point for learning arts from the course, and a line is an infinite series of points which refer to extend skills and knowledge. Lastly, a plane is a flat surface extending in height and width which represent fulfilled skills and knowledge on artworks.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is the poster, invitation card and online promotion image for an exhibition identity I designed that was used to promote a fine art exhibition at Slade Summer School 2010 Foundation Show. The theme of this exhibition was related to the point and line to plane. I reduced all the pieces of work to a simple point and line format symbolising the various artist’s work displayed at the exhibition.

OPERATION / FLOW / INTERACTION:
Viewers are able to be aware of the exhibition information at a glance, and also an inclination of the artists whose works are exhibited.

PROJECT DURATION AND LOCATION:
This project launched in August 2010 as a promotional poster, invitation card and online promotion image, including and creating an animated visual identity.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
During the research, I observed the development process of many artists by looking at the thumbnail sketches. The framework steadily came into shape and the work also steadily came to its complete form with the use of Adobe Illustrator and Adobe Effect.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Poster: W 594 x H 841 mm. Invitation card: W 145 x H 100 mm

TAGS:
Slade, Foundation, Show, 2010, UCL, University College London

RESEARCH ABSTRACT:
Basically, this project research was done on the basis of the artworks of those who participated in the exhibition as an artist. I researched into what influence made individual artist creates their works, what inclination of artworks they preferred, and made a design while observing and referring to their works.

CHALLENGE:
The amusing but difficult point while keeping this work in progress was to symbolize respective works. The most important thing for this symbolization was to observe their work first. Until before the final exhibition started, all works were the one in progressive form, and the work form for yesterday, today and tomorrow frequently developed & changed, which made the symbolization process difficult.

ADDED DATE:
2016-03-29 12:14:51

TEAM MEMBERS (1) :
Creative Director & Designer: Daeki Shim, Hyojun Shim

IMAGE CREDITS:
Image #1, 2, 3, 4, 5: Creator Daeki Shim, Hyojun Shim, Slade Summer Foundation, 2015

Visit the following page to learn more: http://www.daandcompany.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Slade School of Fine Art, University College London, University of London

PROFILE:
Through the Slade School of Fine Art, University College London, we have made an approach to the practice of contemporary art, history and theories that represent it (Fine Art) in an experimental, research-oriented and imaginative way. As an Art School gaining a world-wide reputation, the Slade School makes a significant contribution to the field of contemporary art both nationally and internationally.

NOMINATION DETAILS

Slade Summer Foundation Exhibition Identity by Daeki Shim, Hyojun Shim is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Slade Summer Foundation Exhibition Identity by Daeki Shim, Hyojun Shim is Winner in Graphics and Visual Communication Design Category, 2015 - 2016.



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