How is it going?
Particularly, we aimed to understand in which direction the many things that were used in our peripheral environment and in our daily living had changed and were continuing the changes and we also intended to approach these changes by way of a project.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This project is an exhibition identity design project for the first exhibition promotion for the design group ‘How is it going’ organized by 10 young designers in Korea in 2005.
OPERATION / FLOW / INTERACTION:
The exhibition identity was designed under the motive of the guidance sign graphics usually found at the maintenance and repair sites of the roads in Korea and the posters and flyers based on these were designed in such a way as to serve as the guide map for guidance of the actual exhibition.
PROJECT DURATION AND LOCATION:
The project started in May 2005 and finished in June 2005 in Seoul, and was exhibited in Zero one Design Center in July 2005.
FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design
PRODUCTION / REALIZATION TECHNOLOGY:
They worked on the illustrated images by using Adobe Illustrator.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Poster: W 688 mm x H 973 mm.
Flyer: W 297 mm x H 420 mm.
Ticket: W 210 mm x H 90 mm.
Exhibition, Identity, Poster, Invitation, Flyer, Ticket
The research was started on the basis of the time when everything changed so fast and kept growing from the past till today.
After the design of exhibition identity such as the posters, flyers, tickets and others, it was a major challenge to photograph the promotion pictures to be publicized online and in the exhibition catalogues. The construction site that we have located after the efforts for several days and the photographs taken at the site were suitable for promotion of the exhibition identity.
TEAM MEMBERS (2) :
Creative Director & Designer: Daeki Shim and Associated work with Jin Jung and Jinsoo Seo
Image #2, 3, 4, 5: Photographer Daeki Shim, How is it going?, 2005