Four & Forty Four Book, Poster, Light by Daeki Shim

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DESIGN DETAILS
DESIGN NAME:
Four & Forty Four

PRIMARY FUNCTION:
Book, Poster, Light

INSPIRATION:
A taboo word-number 4: Such a superstition applies to national infrastructure. Therefore, this work is a kind of laughing off, and sarcasm. That way, Incheon International Airport welcomes you without Gate No. 4 and 44.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
People say that boarding gates four, thirteen, and forty-four do not exist at Incheon International Airport, the busiest gateway to Seoul, which may seem like a rumor, but is true. That the airport authorities refrained from using these four numbers is related to taboos in the East and West. For East Asians, the pronunciation of number four is the same as the word for death, hence the obvious superstition. Similarly, people from the West see thirteen as an ominous number.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project started in June 2015 and finished in November 2015 in Seoul, and was exhibited in Culture Station Seoul 284, Small House Big Door and Doosung Paper Gallery from November 2015 to December 2015 in Seoul.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Book (p177-192), Poster, Light

SPECIFICATIONS / TECHNICAL PROPERTIES:
Book (p177-192): W 150 mm x H 232 mm. Poster: W 1400 mm x H 700 mm. Light: W 570 mm D 120 x H 235 mm.

TAGS:
Poster, Light, Book, 4, 44, Four, Forty Four, Typojanchi, 2015

RESEARCH ABSTRACT:
A taboo word-number 4 is a superstition unique to the cultural area of Chinese characters in East Asia where people consider number 4 to be ominous.

CHALLENGE:
This work was exhibited in three different forms, i.e. Book, Lighting, and Poster during the same period at three different places. In other words, this work was exhibited in the form of lighting at the main exhibition hall named Cultural Station 284; at hotel named Small House Big Door, this work was produced in a book in the form of a brochure for hotel guests, and in the form of lighting used in a hotel room, and at Doosung Paper Gallery, this work was exhibited in the form of a poster. I used the three different forms of work which commonly correspond to the meaning of the main message of a subject, and used materials and forms which correspond to individually different exhibition halls for manifesting the related idea.

ADDED DATE:
2016-03-29 08:13:01

TEAM MEMBERS (1) :
Creative Director & Designer: Daeki Shim

IMAGE CREDITS:
Image #2, 3: Photographer Jinsol Kim, Typojanchi, 2015
Image #4: Photographer Hoseung Lee, 2015
Image #5: Photographer Daeki Shim, Hyojun Shim, 2015



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CLIENT/STUDIO/BRAND DETAILS
NAME:
Typojanchi 2015: The 4th International Typography Biennale

PROFILE:
"Typojanchi 2015: International Typography Biennale is a global cultural event that promotes the value of culture through typography and exchange and promote design. In November 2015, International Typography Biennale opening under the theme of ‘city and typography’ launched various projects to discover the meaning of typographic culture in cities and stand on the same wavelength with the public". [2015, Typojanchi’s Newsletter Project] -Director of Korea Craft & Design Foundation, Jeung Cheol Choi-

NOMINATION DETAILS

Four & Forty Four Book, Poster, Light by Daeki Shim is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Four & Forty Four Book, Poster, Light by Daeki Shim is Winner in Graphics and Visual Communication Design Category, 2015 - 2016.



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