DESIGN NAME: International Free Speech Film Festival
PRIMARY FUNCTION: Identity
INSPIRATION: The objective of this project is to effectively deliver the idea of free speech in a country that struggles with censorship. After World War II, the United Nations adopted a declaration in 1948 in Paris. Inspired by the shredder in my office, I visually shredded this Universal Declaration of Human Rights in Chinese and pasted the small pieces to create a handmade, aggressive atmosphere. The colors white, yellow, and black say Caution! and provoke an urgent feeling in the audience.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: The International Free Speech Film Festival is an imaginary and illegal protest that is located in Tiananmen Square, China. The objective of this design is to deliver vital event information to both English and Chinese speakers within the shortest amount of time, due to the illegal nature of the protest.
OPERATION / FLOW / INTERACTION: This identity design includes posters, car body design for adveritisng, and free promotional stickets and caps to pass out.
PROJECT DURATION AND LOCATION: The project started in January 2013 and finished in March 2013 at San Francisco, and was exhibited in San Francisco in May 2013.
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY: Printing:
The design was printed with offset printing and HP inject printer in San Francisco.
Image making:
Physically cut and paste a copy of the Universal Declaration of Human Rights.
SPECIFICATIONS / TECHNICAL PROPERTIES: Poster: 609.6 mm x 914.4 mm
TAGS: Branding, Graphic design, Poster, Identity
RESEARCH ABSTRACT: Born and raised in Taiwan, I believe in the importance of free speech. Under martial law and strict censorship, the Taiwawnese struggled against their own government to win back free speech. Now that we have free speech in Taiwan, we struggle to be heard internationally, despite China’s wish that Taiwan stay quieet about our independence. My background led me to research the history of free speech in the USA, a country known for its belief in the importance of legalized free speech. Additionally, I studied many movies about free speech, such as “Ai Weiwei: Never Sorry” by Alison Klayman.
CHALLENGE: In terms of concept, the challenge for this identity design was in the goal to immerse viewers in an urgent, aggressive atmosphere. As for the actual image making processes, the challenge was to create a background that provoked an upsetting emotion while maintaining visual balance.
ADDED DATE: 2016-03-06 11:36:10
TEAM MEMBERS (1) : Yen-Hung Lin
IMAGE CREDITS: Yen-Hung Lin
PATENTS/COPYRIGHTS: Yen Hung Lin, 2015.
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