The Art of Perseverance
As a young designer living in New York City, every day presents new and diverse challenges. In a city full with creative people, it is easy to feel lost and out of depth among the world class designers. The Art of Perseverance aims to encourage those feeling inferior, to be motivated to continue and to inspire the creation of interesting and unique work.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
A motivational series that highlights The Art of Perseverance. Using a grid system and carefully selected colour palette, the focus is on providing encouragement and positivity to the designers of any level.
OPERATION / FLOW / INTERACTION:
The poster series was designed to be printed and displayed.
PROJECT DURATION AND LOCATION:
On-going project, work carried out from January 2016 to present.
FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design
PRODUCTION / REALIZATION TECHNOLOGY:
Firstly, the concepts for each poster were created through sketching, and then translated into a digital format using both Illustrator and InDesign Adobe programs.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Tabloid size: 11x17 inches
Poster, Typography, Graphic Design, Print Design, Series
Visual research was carried out into graphic techniques and styles, using both personal archives and the internet. The main objective of the research was to look into how typography can be warped and distorted to communicate specific concepts. Following that, I was interested in creating a colour palette which used opposing colours to complement each other in an unexpected way.
Mainly the challenge was to create a series of typographic posters, with each individual artwork remaining diverse. The first task was to create engaging copy that would communicate the overall theme to the viewer. Then, communicating the specific message in its own particular way was needed. Following that, a design system was created to unify the series, and act as a template for further posters to be created.
TEAM MEMBERS (1) :
Image #No 1 : Designer Keelin Coyle, (Comma) Art of Perseverance 2016. Image #No 2 : Designer Keelin Coyle, (Comma) Art of Perseverance 2016. Image #No 3 : Designer Keelin Coyle, (Comma) Art of Perseverance 2016. Image #No 4 : Designer Keelin Coyle, (Comma) Art of Perseverance 2016. Image #No 5 : Designer Keelin Coyle, (Comma) Art of Perseverance 2016.