Sananoor Co. Corporate Identity
Taking cue from one of nature's most beautiful and inspiring creatures, the swan, we came up with several logo prototypes. We wanted to create a symmetrical shape that radiates a sophisticated, luxurious style that has a taste for both classic and modern aesthetics. This idea was in mind for choosing and designing the typeface and theme as well. This is why the color Gold was selected as our primary color extended by lighter, secondary colors.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Sananoor Co. is a rapidly rising agency in Iran, primarily functioning in creating and renovating medium to large commercial centers in its capital: Tehran. Radiant Creatives were assigned to create a classy, sophisticated and modern corporate identity for Sananoor reflecting their luxurious brand.
OPERATION / FLOW / INTERACTION:
It was our main focus to create a uniquely luxurious brand logo for Sananoor Co. However, we recognize simplicity and respect minimal design in our works, therefore we had to consort to a more symbolic approach towards our idea. What is seen in the final results convey the luxury and high-class position of the brand as well as having natural and geometrical curves that resemble the wings and neck of a swan.
PROJECT DURATION AND LOCATION:
The project started in October 2015 and ended by December 2015. It was officially selected by the company's board members as the company's new identity from 2016.
FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design
PRODUCTION / REALIZATION TECHNOLOGY:
Sketches and brainstorming, Corel Draw X7, Adobe Photoshop, Adobe Illustrator
SPECIFICATIONS / TECHNICAL PROPERTIES:
Logo design and theme are vector based graphics, all other assets are mockup designs created inside Adobe Photoshop. Created on a PC system.
Logo, graphic design, swan, corporate identity, luxury, trademark, sign, gold
The name of our client, "Sananoor" is consisted of two parts: "Sana+noor". The first can be translated to "appraisal" and the second one is translated to "light" in the Persian language. To find the perfect symbology that can convey these two primary elements, a pragmatic mixed-media research was conducted by our team from several different Persian resources (including poems and literary works) as well as online resources on Eastern and especially Persian symbology. In addition to the research, we utilized our previous experience in creating luxury corporate identities for clients from the same geographical area. This gave us a strong waypoint to follow both during the R&D process.
The hardest part of this project was overcoming the design obstacles usually set by clients who assume that a brand's logo design should to some extent (or sometimes exactly) the nature of the brand's activity. We had to persuade them after several meetings to bring a more natural and symbolic view towards creating their trademark.
TEAM MEMBERS (3) :
Mohsen Beygzadeh, Hamed Taleghani and Navid Kosari Fard
Radiant Creatives, 2015.
Copyrights belong to Sananoor Co., 2016