The challenge was to brand an imaginary cafe and bakery, creating innovative packaging, and constructing a shop that worked within the limited space available. To make Buttonwood personal, the packages needed to reflect the history of the town and the varieties of baked goods sold in the shop. Considering the circular shape of the cookies and cakes and the winter holidays, I designed an eight sided gift box inspired by the shape of ornaments.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Buttonwood does not actually exist but it is a bakery and cafe located on Main Street in Pleasanton, California. The logo of the cafe and bakery was inspired by the original name of the town after the sycamore tree. The branding project includes innovative packaging and a model construction of the interior.
OPERATION / FLOW / INTERACTION:
Due to Buttonwood’s large target market and its location on Main Street which is always busy on weekends because of book fairs and farmer’s market, the packaging needed to come in many forms and needed to be youthful and elegant in design.
PROJECT DURATION AND LOCATION:
The project started in August 2014 and finished in December 2015 in New York.
FITS BEST INTO CATEGORY:
PRODUCTION / REALIZATION TECHNOLOGY:
The packages were printed on paper of various weights.
Using the leaves and various goods sold at the shop, I created the patterns with pencil and scanned the black and white illustrations for color editing. The model of the shop, started from scratch, was laid out on the grid in centimeters.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Packaging: Coffee Cup, Shop Bag, Gift Box, To Go Bag, Buttonwood Business Card, Cup Mat, Model: 290mm by 210mm
Illustration, Packaging, Innovation, Branding, Identity, High-End, Buttonwood Cafe and Bakery
I am not an interior design major but using my knowledge of pop up books and passion for paper construction, I challenged myself to bring the cafe to life. The numerous packages required working with measurements and precise calculations. I also researched different cafe designs and standard measurements for furniture.
TEAM MEMBERS (1) :
Professor Joseph Roberts
Annie Wu 2015