Buttonwood Packaging by Annie Wu

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DESIGN DETAILS
DESIGN NAME:
Buttonwood

PRIMARY FUNCTION:
Packaging

INSPIRATION:
The challenge was to brand an imaginary cafe and bakery, creating innovative packaging, and constructing a shop that worked within the limited space available. To make Buttonwood personal, the packages needed to reflect the history of the town and the varieties of baked goods sold in the shop. Considering the circular shape of the cookies and cakes and the winter holidays, I designed an eight sided gift box inspired by the shape of ornaments.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Buttonwood does not actually exist but it is a bakery and cafe located on Main Street in Pleasanton, California. The logo of the cafe and bakery was inspired by the original name of the town after the sycamore tree. The branding project includes innovative packaging and a model construction of the interior.

OPERATION / FLOW / INTERACTION:
Due to Buttonwood’s large target market and its location on Main Street which is always busy on weekends because of book fairs and farmer’s market, the packaging needed to come in many forms and needed to be youthful and elegant in design.

PROJECT DURATION AND LOCATION:
The project started in August 2014 and finished in December 2015 in New York.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The packages were printed on paper of various weights. Using the leaves and various goods sold at the shop, I created the patterns with pencil and scanned the black and white illustrations for color editing. The model of the shop, started from scratch, was laid out on the grid in centimeters.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Packaging: Coffee Cup, Shop Bag, Gift Box, To Go Bag, Buttonwood Business Card, Cup Mat, Model: 290mm by 210mm

TAGS:
Illustration, Packaging, Innovation, Branding, Identity, High-End, Buttonwood Cafe and Bakery

RESEARCH ABSTRACT:
-

CHALLENGE:
I am not an interior design major but using my knowledge of pop up books and passion for paper construction, I challenged myself to bring the cafe to life. The numerous packages required working with measurements and precise calculations. I also researched different cafe designs and standard measurements for furniture.

ADDED DATE:
2016-02-27 19:19:38

TEAM MEMBERS (1) :
Professor Joseph Roberts

IMAGE CREDITS:
Annie Wu 2015

Visit the following page to learn more: http://www.anniewudesign.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Annie Wu

PROFILE:
Annie Wu recently graduated in New York and specializes in combining her illustrations with packaging and product design. She explores the idea of regular objects having more than one function and combining traditional ways of communication with the modern, digital formats.

NOMINATION DETAILS

Buttonwood Packaging by Annie Wu is a Nominee in Packaging Design Category.

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AWARD DETAILS

Buttonwood Packaging by Annie Wu is Winner in Packaging Design Category, 2015 - 2016.



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