The scope of the project involved developing a personality for the space and a strategy for visually representing this identity in every physical aspect. In keeping with the clients vision, our challenge was to realize the visual and emotional existence of the setting and design a solution to illustrate the strategy in a single intelligible mark. The experience had to evoke the life and excitement of jazz while also instilling an unabashedly Texan attitude.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Based in San Antonio, TX, the South Texas Jazz Quartet lives at the intersection of Texas and American Jazz. It had been said that they play Jazz songs Country and Country songs Jazz. Influenced by great artists like Duke Ellington, Willie Nelson, George Gershwin and Bob Wills, they seek to reflect their time and place. Their time is today, and their place is Texas.
OPERATION / FLOW / INTERACTION:
The Jazz, Texas mark, called the “Rise”, would be the definitive visual representation of the identity and would have to communicate nonverbally the ‘voice’ of the establishment. To accomplish this, thematic, as well as physical elements were implemented from the reference material. A musical tuning fork is married into a setting sun on the plateaued West Texas desert. The logo features the Rise beside a customized serif typeface to evoke a modern vision of an upscale Old West saloon.
PROJECT DURATION AND LOCATION:
The project began in March of 2015 in San Antonio,TX and
is still an on going project slated to open to the public in April.
FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design
PRODUCTION / REALIZATION TECHNOLOGY:
A rendering of an album cover was drafted and produced that will be used to house the live performance records for sale. Vintage jazz covers were studied and themes were integrated with the brand of Brent's own ‘Texas Style’ jazz. The result is a piece of art that serves as a testament to the level of detail the project begged.
The most intensive and ongoing service we provide Jazz Texas is the task of intricately piecing together every single visual element filling the space. Chairs, tables, light fixtures, and tile selection are a few off the list of details that we scour the state to find, giving an element of authenticity to the overall theme of melding class with grit. Additionally, the video department at Hilmy produced the video that acts as summation of the client's outlook on the industry.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Apparel design Direct To Garment "Make Jazz Great Again".
Album LP design. Merchandise includes the following:Matchbooks, Coasters, playing cards, Poker Chips, Posters and apparel.
Jazz, Music, Historic, Deco, Grit, Class, Texas, Piano, Sunset, Rise
A musical tuning fork is married into a setting sun on the plateaued West Texas desert. The logo features the Rise beside a customized serif typeface to evoke a modern visioning of an Old West desert town’s saloon filled streets.
The challenge was to create a symbol that spoke to jazz and the true roots of texas lore. The innate sophistication that this undertaking possessed called for the target demographics to be skewed toward a clientele that would appreciate the unique aesthetic appeal that the location would emit. We would aim design elements to be marketed toward professional individuals in their late 20’s to 50’s and couples who were looking for an intimate setting to come together for quality food, drink, and music.
TEAM MEMBERS (7) :
Richard Tobin, Josh Castillo, David Lopez, Alex Hilmy, Derek Aguilar , Linda Romero and
Photographer / Alexander Hilmy