SeeSaw Corporate Identity by Bel Koo

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DESIGN DETAILS
DESIGN NAME:
SeeSaw

PRIMARY FUNCTION:
Corporate Identity

INSPIRATION:
The main identity of the brand and hidden meaning is a eye diagram - 'How the human eyes sees, How light travels into eye' and letter 'A' to complete a logo and represents the brand See and Saw.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Logo design for SeeSaw Optometrist. SeeSaw Optometrists who are professional and qualified to provide comprehensive eye care. Client would like to have a new concept logo instead of commonly use design based on spectacles design or eye shape design. The main identity of the brand and hidden meaning is a eye diagram - 'How the human eyes sees, how light travels into eye' and letter A to complete a logo and represents the brand See and Saw.

OPERATION / FLOW / INTERACTION:
Our direction for approach is the combination of the main letters in the brand name and using the eye diagram to make the geometric signature.

PROJECT DURATION AND LOCATION:
The project started in April 2014 in Malaysia and finished in June 2014 in Malaysia.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Sketches, Adobe Illustrator

SPECIFICATIONS / TECHNICAL PROPERTIES:
Business Card 90mm x 50mm

TAGS:
seesaw, optometrist, logo design, identity, malaysia

RESEARCH ABSTRACT:
Research and understanding of how the human eyes works.

CHALLENGE:
How to express the 'See' 'Saw' and creates a unique logo. Client wanted to create a unique logo that represent the brand instead of commonly use designs based on spectacles or eye shape design.

ADDED DATE:
2016-02-23 05:47:49

TEAM MEMBERS (1) :
Bel Koo

IMAGE CREDITS:
Bel Koo

Visit the following page to learn more: http://www.dream-design.net
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CLIENT/STUDIO/BRAND DETAILS
NAME:
SeeSaw Optometrist

PROFILE:
SeeSaw Optometrist is a group of optometrists who are passionate and enthusiastic to present fine quality eye care and eyewear. SeeSaw were engaged with their clients from eye examination, frame and lens choosing, lens mounting, to spectacle delivery and after-sales service.

NOMINATION DETAILS

Seesaw Corporate Identity by Bel Koo is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Seesaw Corporate Identity by Bel Koo is Winner in Graphics and Visual Communication Design Category, 2016 - 2017.



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