Folk Fusion Poster by Aleksandra Vinogradova

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DESIGN DETAILS
DESIGN NAME:
Folk Fusion

PRIMARY FUNCTION:
Poster

INSPIRATION:
After moving to Los Angeles from Moscow, Russia, I was quickly exposed to Mexican culture. While attending a Day of the Dead celebration at the Hollywood Cemetery, I was fascinated by the artwork (especially the ornate skulls), and it occurred to me that traditional Russian art styles might fuse harmoniously within the Mexican tradition. I decided to combine the two beautiful styles, hoping to introduce the lesser known origins of Russian folk art to a widespread and international audience.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
'Folk Fusion' demonstrates a variety of regional Russian art styles infused into the Mexican culture, through ornately designed Dia de los Muertos skulls. The Russian folk styles presented, and described, are the Gorodets, Gzhel, North-Dvina, Zhostovo, Mezen and Khokhloma.

OPERATION / FLOW / INTERACTION:
By viewing the intercultural artwork and reading the informative descriptions within 'Folk Fusion', the audience might receive a unique take, or perhaps new exposure, to Russian regional folk styles and the Mexican tradition of Day of the Dead. For the Russian viewer, my hope is that the combination of skulls with traditional Russian folk patterns - generally found on benign items such as cutting boards and wall paper - might give new life to what had sadly faded into our past.

PROJECT DURATION AND LOCATION:
The project, from start to finish, took just under two months to complete in Los Angeles, CA.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
3DS Max, VRay, ZBrush, and Photoshop were used to create this work. My workflow involved line sketches, 3D modeling, and flat pattern designs applied to the models of the 3D skulls.

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
skull, poster, priny, 3D, Ornament

RESEARCH ABSTRACT:
My pre-production included a wide research base, including books from art school and university studies in Russia, as well as a variety of internet resources including online encyclopedias, museum databases, search engine image results, and downloaded e-books.

CHALLENGE:
The most involved aspect of this project was designing a traditionally two-dimensional pattern to place on a three-dimensional skull surface. In rethinking the overall composition of the pattern, I was challenged to keep the original features and essence of the art in tact.

ADDED DATE:
2016-02-23 04:39:31

TEAM MEMBERS (1) :


IMAGE CREDITS:
Aleksandra Vinogradova, 2015.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Aleksandra Vinogradova

PROFILE:
Aleksandra is originally russian graphic designer, illustrator and art director, currently working in Los Angeles, California. Main field of work is TV and movie posters, book covers and other key art. This work is a personal work which was done for personal portfolio.

NOMINATION DETAILS

Folk Fusion Poster by Aleksandra Vinogradova is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Folk Fusion Poster by Aleksandra Vinogradova is Winner in Graphics and Visual Communication Design Category, 2015 - 2016.



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