MonkeyGlasses Sustainable Eyewear by Mai-britt B. Seaton and Morten Seaton

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DESIGN DETAILS
DESIGN NAME:
MonkeyGlasses

PRIMARY FUNCTION:
Sustainable Eyewear

INSPIRATION:
With Morten's long experience in eyewear retail and Mai-britt´s background in the fashion industry, MonkeyGlasses was born, inspired by the increasing focus on sustainability Mai-britt experienced in the fashion industry. The idea was to create a concept that integrated sustainability, not just in the materials but also in our actions as a company. We wanted a good feeling, both for costumers, the environment and people in need.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
By combining a biodegradable material with modern design, quality, durability, social and environmental charity projects and our Zero Waste program, we offer a unique product to modern, global consumers, who cares about the effects of their choices as consumers, at affordable prices.

OPERATION / FLOW / INTERACTION:
We put our ideals on sustainability into practice when choosing materials and when supporting Save the Orangutan with a percentage for each frame sold. Further, we invite customers to hand in their old, unwanted MonkeyGlasses, which are given to the charity organization S.I.S.P., in order to exploit the full potential of the product and make others happy. Finally we upcycle residues from production of our frames in a Zero Waste program, transforming it to accessories and jewellery.

PROJECT DURATION AND LOCATION:
The concept started in august 2010 in Copenhagen, Denmark and is continually developing regarding environmental thinking.

PRODUCTION / REALIZATION TECHNOLOGY:
When we started designing our sustainable concept we took offspring in a biodegradable material and then, with time, built on top of that with other aspects of sustainability such as social responsability and circular economy.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The material used to produce our eyewear is a biodegradable acetate made of cottonfibres and wood pulp. It is a durable, flexible material, which tolerates contact with water.

TAGS:
Eyewear, sunglasses, glasses, monkeyglasses, sustainability, biodegradable, woodlook, support Save The Orangutan, look good while doing good, danishdesign

RESEARCH ABSTRACT:
The male half of the duo behind the concept, Morten's long experience in retail of glasses in his own optician, enabled him to see the need of a sustainable and affordable product for modern, conscious consumers of eyewear.

CHALLENGE:
To integrate sustainability in as many ways as possible in our brand, which has meant establishing cooperation with suitable suppliers, producers and charity organizations and creating a system in which consumers can hand in their old MonkeyGlasses, which are sent to a charity organization in India. . The latest addition to our sustainable strategy is a Zero Waste program, in which surplus material from our eyewear production is turned into accessories and jewellery. We continually challenge ourselves on the sustainability question, to do our best in the managing of a sustainable brand, and to help people look good while doing good.

ADDED DATE:
2016-02-18 10:09:13

TEAM MEMBERS (2) :
Mai-britt Bolvig Seaton and Morten Seaton

IMAGE CREDITS:
Image #No 1: Photographer Sigurd Høyen
Optional Image #No 2: Photographer Julie Aaland
Optional Image #No 3: Photographer Julie Aaland
Optional Image #No 4: Photographer Julie Aaland
Optional Image #No 5: Photographer Sigurd Høyen

Visit the following page to learn more: http://www.monkeyglasses.com/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
MonkeyGlasses

PROFILE:
Danish glasses duo with ambition: Sustainability at first sight. MonkeyGlasses have the environment and people in their sights and a focus on zero wastage. The unique frames are made from cotton fibres, and any residue is recycled into trendy accessories,while old glasses are re-used. Looking good, seeing good and doing good, all at the same time, is easy. Just ask sustainable company MonkeyGlasses, which designs and sells modern glasses with a Nordic look. Their hand-made frames looks like natural wood, but are actually made from biodegradable material that consists of 90% cotton fibres and wood pulp. Production residues are creatively recycled into accessories and exclusive jewellery, and every time a set of frames leaves the shelves, the company donates a percentage to the "Save The Orangutan"non-profit, charity organisation. MonkeyGlasses also collects customers' old glasses and send them to Trivandrum in India to a centre that supports fishing families in need. Out with‘throw-away’culture. There was never any doubt for this small, ambitious company: It was sustainability at first sight for founders Mai-britt and Morten Seaton, and this has clearly struck a chord with discerning consumers. MonkeyGlasses are experiencing increasing demand in both the Danish and international market."We sell smart, hand-made quality glasses that does not only meet a need, but also makes a difference. In many ways, the company represents a break from the throw-away culture. Neither we nor the planet tolerate it, and there are endless opportunities to re-use materials and products in new and exciting ways. You just have to use your imagination. For example, we turn surplus material from frame production into creative accessories and beautiful jewellery. It's common sense to us, and fortunately for our customers too," says Mai-britt Seaton. Innovative duo. As designer and graphic designer, Mai-britt comprises the creative half of the duo behind MonkeyGlasses, Morten her husband, with many years experience from his own optic store, as the other half provides expertise and quality. From their workshop and studio in Allerød in North Zealand, the glasses are sold through selected distributors in Denmark, Europe, America and Asia. MonkeyGlasses at monkeyprices Developing a concept that combines respect for people and the environment while also being affordable was essential to the couple right from the start. This is reflected in the name: “Our name is from a Danish play on the word “brilleabe”, which when translated becomes "monkeyglasses". We also felt that the similar sounding expression “travelling in monkey-class"fits our vision of having an affordable product. Our products should be affordable," says Morten Seaton. MonkeyGlasses released its first collection of hand-made fashion glasses on the market in 2010.

NOMINATION DETAILS

Monkeyglasses Sustainable Eyewear by Mai-Britt B. Seaton and Morten Seaton is a Nominee in Sustainable Products, Projects and Green Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Mai-britt B. Seaton and Morten Seaton when results are announced.
AWARD DETAILS

Monkeyglasses Sustainable Eyewear by Mai-Britt B. Seaton and Morten Seaton is Winner in Sustainable Products, Projects and Green Design Category, 2015 - 2016.

· Read the interview with designer Mai-britt B. Seaton and Morten Seaton for design MonkeyGlasses here.

· Press Members: Login or Register to request an exclusive interview with Mai-britt B. Seaton and Morten Seaton .

· Click here to register inorder to view the profile and other works by Mai-britt B. Seaton and Morten Seaton .
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