With Morten's long experience in eyewear retail and Mai-britt´s background in the fashion industry, MonkeyGlasses was born, inspired by the increasing focus on sustainability Mai-britt experienced in the fashion industry. The idea was to create a concept that integrated sustainability, not just in the materials but also in our actions as a company. We wanted a good feeling, both for costumers, the environment and people in need.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
By combining a biodegradable material with modern design, quality, durability, social and environmental charity projects and our Zero Waste program, we offer a unique product to modern, global consumers, who cares about the effects of their choices as consumers, at affordable prices.
OPERATION / FLOW / INTERACTION:
We put our ideals on sustainability into practice when choosing materials and when supporting Save the Orangutan with a percentage for each frame sold. Further, we invite customers to hand in their old, unwanted MonkeyGlasses, which are given to the charity organization S.I.S.P., in order to exploit the full potential of the product and make others happy. Finally we upcycle residues from production of our frames in a Zero Waste program, transforming it to accessories and jewellery.
PROJECT DURATION AND LOCATION:
The concept started in august 2010 in Copenhagen, Denmark and is continually developing regarding environmental thinking.
PRODUCTION / REALIZATION TECHNOLOGY:
When we started designing our sustainable concept we took offspring in a biodegradable material and then, with time, built on top of that with other aspects of sustainability such as social responsability and circular economy.
SPECIFICATIONS / TECHNICAL PROPERTIES:
The material used to produce our eyewear is a biodegradable acetate made of cottonfibres and wood pulp. It is a durable, flexible material, which tolerates contact with water.
Eyewear, sunglasses, glasses, monkeyglasses, sustainability, biodegradable, woodlook, support Save The Orangutan, look good while doing good, danishdesign
The male half of the duo behind the concept, Morten's long experience in retail of glasses in his own optician, enabled him to see the need of a sustainable and affordable product for modern, conscious consumers of eyewear.
To integrate sustainability in as many ways as possible in our brand, which has meant establishing cooperation with suitable suppliers, producers and charity organizations and creating a system in which consumers can hand in their old MonkeyGlasses, which are sent to a charity organization in India. . The latest addition to our sustainable strategy is a Zero Waste program, in which surplus material from our eyewear production is turned into accessories and jewellery. We continually challenge ourselves on the sustainability question, to do our best in the managing of a sustainable brand, and to help people look good while doing good.
TEAM MEMBERS (2) :
Mai-britt Bolvig Seaton and Morten Seaton
Image #No 1: Photographer Julie Aaland
Optional Image #No 1: Photographer Julie Aaland
Optional Image #No 2: Photographer Julie Aaland