This is a gift for alma mater, and is a free public welfare project.
Graduated for many years we always have a wish, that use our strength to design something for our alma mater. While collecting information, we found a few black and white photos. These photos were shooting while the school is under construction. The headmaster stood in the empty land, and it has become school classroom. We are grown up and walk out from this land to chase our dream. These black and white photos have become our inspiration. With representatives of Chinese plum blossom badge, the way to start a new story.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
School is also a brand. Brand temperament, color, design, and these entire cultural bases can distinguish different positioning with the school that builds by local government, and will develop into the unique value in the future. The design of the strategic thinking considers the future development of the brand, and will bring additional potential value for the brand. YUK CHOY has over one hundred year’s history, make the collective memory of several generations. The story is a brand of charm!
OPERATION / FLOW / INTERACTION:
Graduated for many years we always have a wish, that use our strength to design something for our alma mater. Our principals and teachers also have the intention, so this project is carried out.
PROJECT DURATION AND LOCATION:
2015, Malaysia, Ipoh
FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design
PRODUCTION / REALIZATION TECHNOLOGY:
1983ASIA put the words out instead of word mark. Brand name is more short more easy to remember and express the spirit of it. Therefore we remove and cut the school name, and through the hand-painted, scanning, and finally into the computer in PS and AI software on a series of modified creative process. Redesign and form concise modern text that is easy to read.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Specialty paper printing，Stamping
school, Yuk choy High School, Asian design, Brand design, plum blossom, story, black and white photo
Re Branding Design and NanYang story
TEAM MEMBERS (2) :
Susu and Yao
Yuk Choy High School