Yuk Choy Branding design by 1983ASIA

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DESIGN DETAILS
DESIGN NAME:
Yuk Choy

PRIMARY FUNCTION:
Branding design

INSPIRATION:
This is a gift for alma mater, and is a free public welfare project. Graduated for many years we always have a wish, that use our strength to design something for our alma mater. While collecting information, we found a few black and white photos. These photos were shooting while the school is under construction. The headmaster stood in the empty land, and it has become school classroom. We are grown up and walk out from this land to chase our dream. These black and white photos have become our inspiration. With representatives of Chinese plum blossom badge, the way to start a new story.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
School is also a brand. Brand temperament, color, design, and these entire cultural bases can distinguish different positioning with the school that builds by local government, and will develop into the unique value in the future. The design of the strategic thinking considers the future development of the brand, and will bring additional potential value for the brand. YUK CHOY has over one hundred year’s history, make the collective memory of several generations. The story is a brand of charm!

OPERATION / FLOW / INTERACTION:
Graduated for many years we always have a wish, that use our strength to design something for our alma mater. Our principals and teachers also have the intention, so this project is carried out.

PROJECT DURATION AND LOCATION:
2015, Malaysia, Ipoh

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
1983ASIA put the words out instead of word mark. Brand name is more short more easy to remember and express the spirit of it. Therefore we remove and cut the school name, and through the hand-painted, scanning, and finally into the computer in PS and AI software on a series of modified creative process. Redesign and form concise modern text that is easy to read.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Specialty paper printing,Stamping

TAGS:
school, Yuk choy High School, Asian design, Brand design, plum blossom, story, black and white photo

RESEARCH ABSTRACT:
Nanyang cultural

CHALLENGE:
Re Branding Design and NanYang story

ADDED DATE:
2016-02-17 13:34:01

TEAM MEMBERS (2) :
Susu and Yao

IMAGE CREDITS:
Yuk Choy High School

PATENTS/COPYRIGHTS:
1983ASIA

Visit the following page to learn more: http://www.behance.net/gallery/27023589/YUK-C HOY-HIGH-SCHOO
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CLIENT/STUDIO/BRAND DETAILS
NAME:
1983ASIA

PROFILE:
It comes from a faith. 1983 ASIA is co-founded by Su SU (Tianjin, China) and YAO (Malaysia) in Shenzhen China.We are very glad that we were guided by K&L. After years of experience of handling projects, we made several brands also achieve ourselves.However, after the joy come again and again, it left us endless thought. We grew up in Asia which was measured by western culture. In this case, the identity of Asian is getting vague.We used to let the treasure of us go, but we have to learn how to reunite the world. The cultural convergence left us regret for globalization and internationalization.“Sometimes, traditional Asian culture is a fetter of western.”We are inspired astonishingly that only tracing to the source can solve the inner contradiction. Based on Asian and designer, we tried to break the bound of concepts and used art design to show our experience and achievement through studying Asian culture.Turning invisible culture into glamorous Asian visual product is the lost-for–long happiness that we reach for in the world.

NOMINATION DETAILS

Yuk Choy Branding Design by 1983asia is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Yuk Choy Branding Design by 1983asia is Winner in Graphics and Visual Communication Design Category, 2015 - 2016.



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