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DESIGN DETAILS |
DESIGN NAME: David Quotes
PRIMARY FUNCTION: Typography Wall Decoration
INSPIRATION: Quotes never come alone. They always come with the character of who says them. David Ogilvy founded one of the most famous advertising companies in the world and his spirit still lives in every office. This type exploration, made for Ogilvy & Mather Milan, intends to recall his distinctive point of view and his unique tone of voice to all our clients and creatives.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: This type exploration is handmade at first and then vectorized for print application on the walls of Ogilvy & Mather Milan. It intends to recall David's distinctive point of view and his unique tone of voice to clients and creatives.
OPERATION / FLOW / INTERACTION: This quote intends to recall David Ogilvy's distinctive point of view and his unique tone of voice to clients and creatives.
PROJECT DURATION AND LOCATION: March 2014, indoor wall decoration at Ogilvy & Mather office in Milan
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY: Vinyl film serigraphy print
SPECIFICATIONS / TECHNICAL PROPERTIES: Vinyl film serigraphy print on wall.
Size: 245 x 260 cm, 210 x 210 cm, 210 x 160 cm.
TAGS: type, typography, font, quotes, wall, decoration
RESEARCH ABSTRACT: The inspiration come from the meaningful quotes of David Ogilvy brought back to life trough the style of classic typography with a contemporary twist.
CHALLENGE: The most difficult part was to find the right balance between all the elements. To bringing up the quotes in a classy emphatic way but also easy to read.
ADDED DATE: 2016-02-16 15:23:12
TEAM MEMBERS (1) : Type designer: Davide Mancini
IMAGE CREDITS: Type designer and photographer: Davide Mancini
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Visit the following page to learn more: https://www.behance.net/davidemancini |
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CLIENT/STUDIO/BRAND DETAILS |
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NAME: Ogilvy&Mather Milano
PROFILE: Ogilvy & Mather Italy is the Italian agency Ogilvy & Mather (part of the holding company WPP Group), a leading communications network in the world, with more than 500 offices in 126 countries, known for creativity and effectiveness that characterizes both terms of both results approach.
The network is in fact been named: Network of the Year at Cannes for three consecutive years (2012, 2013, 2014); and Network of the Year to Effies Worldwide as the most effective agency in the world for two consecutive years (2012, 2013).
Founded in Italy in 1962, Ogilvy & Mather Italy operates through its offices in Milan and Rome offering services to 360 international and local brands through its highly specialized agencies as: Ogilvy & Mather Advertising, OgilvyOne, OgilvyDeLuxe, Social @ Ogilvy, Neo @ Ogilvy, Geometry Global, Ogilvy Healthworld, H & O and Aida Partners Ogilvy Public Relations.
Ogilvy & Mather is the global agency of some of the most prestigious international brands such as IBM, American Express, Unilever, Nestle, Philips, Tiffany & Co.
Bolstered by a global network, the leadership in the BRIC countries and a Bridge Italy/Asia, specializing in launching and communicating Italian brand in Asia, Ogilvy & Mather Italy has also become the agency of the great Italian brands, accompanying them in their development international.
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