AWAM Engineering & Design Business Cards
There was a networking event, scores of people just like me would be trying to be remembered. I needed something innovative, it had to leave an impression. If I was able to engage the curiosity of the recipient I might just stand out from the crowd.
To create the business card design I drew upon the arrangement of letters I had previously used in the production of various word clocks. The idea evolved from square cut-outs to a landscape fold and on to the final circle hole design.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The details are revealed as the abstract pattern of dots is folded over the seeming random grid of letters. When the card is fully opened the website is masked and the dots only show white.
The card is intended to provide an immediate curiosity and a lasting sense of innovation. The folding reveal provides a personal recall every time the recipient uses the card.
OPERATION / FLOW / INTERACTION:
The card is presented with the grid of letters facing out. The user folds the card, the mask of holes revealing the contact information.
PROJECT DURATION AND LOCATION:
The project was conceived and carried out at the in house engineering workshop in 2015. Adelaide, South Australia.
PRODUCTION / REALIZATION TECHNOLOGY:
Materials:165GSM White Paper
Technology:50W Laser Cutter
Toolchain: Autocad, illustrator
SPECIFICATIONS / TECHNICAL PROPERTIES:
ISO 216, A8 sized
148x52mm (double standard business card size)
Business Card, Laser Cut
TEAM MEMBERS (1) :
Ashby W A Martin
Ashby W A Martin, 2015.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.