County Fair Charity Fundraiser Poster by Kathy Mueller

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DESIGN DETAILS
DESIGN NAME:
County Fair Charity Fundraiser

PRIMARY FUNCTION:
Poster

INSPIRATION:
The design references a vintage indigo bandana and incorporates the symbol of the awareness ribbon into the print.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Cocktails Against Cancer hosts an annual fundraising event to raise donations for its beneficiaries. The 2015 event theme was county fair. This two color silkscreen poster hung around the city and invited guests to learn a square dance and sip gut warming cocktails for a good cause.

OPERATION / FLOW / INTERACTION:
The poster hung in cafes and boutiques around Philadelphia promoting the benefit.

PROJECT DURATION AND LOCATION:
Designed + printed in Philadelphia. Posters were hung early August, a month and a half in advance of the event.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Two color silkscreen print on French Pop-Tone Whip Cream paper.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Approximately 25 cm x 50 cm

TAGS:
County Fair, Country, Cancer, Non-profit, Charity, Event, Silkscreen, Poster

RESEARCH ABSTRACT:
Visual research was conducted on vintage bandanas, specifically those made by The Elephant Brand. Bandanas originate in India, but in the 1900's The Elephant Brand in New York City reimagined it. The designs, colors, and prints have since become a staple of Americana. For the typography, research was conducted on another symbol of Americana: wood type broadsides posters. We looked at the work of historic foundries and printing presses such as Hamilton Wood Type in Wisconsin and Hatch Show Print in Tennessee.

CHALLENGE:
Together with the client, we positioned the event as a fun way to spend an evening and give to charity at the same time. In a big city, the country theme is quaint and novel. In the poster, we had to get the county fair theme across, communicate the fun factor, and establish value as a charitable event.

ADDED DATE:
2015-12-09 02:56:48

TEAM MEMBERS (2) :
Art Direction & Design: Kathy Mueller and Printer: Atmosphere Printing Company

IMAGE CREDITS:
Kathy Mueller

Visit the following page to learn more: http://kmuellerdesign.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Kathy Mueller

PROFILE:
Kathy Mueller is as award winning graphic designer and educator in Philadelphia. She received her BFA from Moore College of Art & Design and her MFA from Temple University Tyler School of Art. Mueller heads the Art Direction concentration program in the Advertising Department at Temple University School of Media & Communication. She currently serves on the Women’s Leadership & Diversity Initiative Committee of the Philadelphia Chapter of AIGA, the professional association for design.

NOMINATION DETAILS

County Fair Charity Fundraiser Poster by Kathy Mueller is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

County Fair Charity Fundraiser Poster by Kathy Mueller is Winner in Graphics and Visual Communication Design Category, 2015 - 2016.



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