County Fair Charity Fundraiser
The design references a vintage indigo bandana and incorporates the symbol of the awareness ribbon into the print.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Cocktails Against Cancer hosts an annual fundraising event to raise donations for its beneficiaries. The 2015 event theme was county fair. This two color silkscreen poster hung around the city and invited guests to learn a square dance and sip gut warming cocktails for a good cause.
OPERATION / FLOW / INTERACTION:
The poster hung in cafes and boutiques around Philadelphia promoting the benefit.
PROJECT DURATION AND LOCATION:
Designed + printed in Philadelphia. Posters were hung early August, a month and a half in advance of the event.
FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design
PRODUCTION / REALIZATION TECHNOLOGY:
Two color silkscreen print on French Pop-Tone Whip Cream paper.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Approximately 25 cm x 50 cm
County Fair, Country, Cancer, Non-profit, Charity, Event, Silkscreen, Poster
Visual research was conducted on vintage bandanas, specifically those made by The Elephant Brand. Bandanas originate in India, but in the 1900's The Elephant Brand in New York City reimagined it. The designs, colors, and prints have since become a staple of Americana.
For the typography, research was conducted on another symbol of Americana: wood type broadsides posters. We looked at the work of historic foundries and printing presses such as Hamilton Wood Type in Wisconsin and Hatch Show Print in Tennessee.
Together with the client, we positioned the event as a fun way to spend an evening and give to charity at the same time. In a big city, the country theme is quaint and novel. In the poster, we had to get the county fair theme across, communicate the fun factor, and establish value as a charitable event.
TEAM MEMBERS (2) :
Art Direction & Design: Kathy Mueller and Printer: Atmosphere Printing Company