The traditional Chinese character for orchid is 蘭, which is composed by 'gate' 门 and 'orchid' 兰. There is an ancient saying states, "Orchid bloom within the gate, fragrance pervades outside", this very quote portraits the unique scent of orchid. Originated from this quote, we substitute the character inside the 'gate' with a vivid orchid blossom drawing. So as to depict the ancient quote in an objective way.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The 2015 Orchid Expo is the most renowned orchid festival worldwide. Our inspiration is based on the traditional Chinese character 'orchid', with the enhanced typography, and the unique combination between calligraphy and drawing. This Chinese character (pictogram) constitutes a poetic atmosphere and 'tells a story'. This also portraits the very traits of an orchid, as strong, yet elegant.
OPERATION / FLOW / INTERACTION:
Chinese written language can be catagorized into three kinds, traditional Chinese, simplified Chinese, and variant hanzi. The variant hanzi is formed in many different ways. Nevertheless, it is the most complicated version. Within this logo, we adopted the variant Hanzi, since it can best portrait the flower. The composition of the word "蘭" includes 艹（flora root)，門(gate), and 兰（orchid)，which resonates with the saying "Orchid bloom within the gate, fragrance pervades outside"
PROJECT DURATION AND LOCATION:
The project started in 2014 in Beijing and finished in may 2015. The fourth annual Orchid EXPO took place in September 29th, 2015.
FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design
PRODUCTION / REALIZATION TECHNOLOGY:
The grass orchid blossoms inside the gate is admired for its subtle beauty. Its fragrance is enticing to the outside, but never overpowering. It chooses a place in nature, which inspires with purity and simplicity. The orchid portraits a happy spirit, with its petals and leaves ecstatic with joy. In its simplest form, it is blessed with abundant possibilities of blissfulness and spontaneous movement. The energy and enthusiasm of sharing joyful emotions convey the message of self-awareness and therefore enlightens us all.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Our inspiration is based on the traditional Chinese character ‘orchid’, with enhanced typography and the unique combination between calligraphy and drawing. This constitutes the metaphorical atmosphere of “picture within a book, poem within a picture”, portraiting the very traits of an orchid, as strong, yet elegant.
During the research, we tried to understand the key concept and spirit of the orchid. Quite different from the west, orchid is cherished in China and values profoundly. It is a tradition rather than a phantom. Therefore, we took a deeper research on orchid history, artistic value, ancient paintings, etc. and concentrated the core value of orchid as "blossom within the gate, fragrance pervades outside" which portraits the traits of sharing, attractive, and elegant.
TEAM MEMBERS (1) :
Dongdao Design Team
Dongdao Creative Branding Group.