Hitachi-Medico Supria Brande
・The concept theme is “Wise Choice”.
・The main product feature is the great potential now available in a compact body, which is presented “wisely” with the visual design using pictograms and infographics.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
・“Supria Grande” is a CT system with dramatically improved performance compared to the conventional type, but its shape and size remain the same. The aim is to capture replacement demand sales at small clinics and other users through a persuasive brochure.
OPERATION / FLOW / INTERACTION:
This pamphlet is to be used by sales reps when visiting hospitals and clinics to explain the product to medical and technical staff members.
PROJECT DURATION AND LOCATION:
This pamphlet has been in use since January 2015.
FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design
PRODUCTION / REALIZATION TECHNOLOGY:
By inserting pictograms and infographics into the visual layout of the brochure, emphasis is placed on the main function of the equipment, which is to obtain precise pictures in order for the medical staff to give accurate diagnostics.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Dimensions: Width 210mm x Height 297mm (A4 size in Japan), 12 pages.
The using of pictograms and infographics provide operators with a quick and intuitive understanding of the benefits of the product. The main challenge was to reproduce the quality of precision diagnostics images in print.
TEAM MEMBERS (1) :
Creative director: Yoshitaka Nonaka, Art director: Eriko Takahashi and Copywriter: Koji Yoshii
E-graphics communications, 2015.