Nissan Calendar 2015
・The goal was to create an imaginary world previously unseen.
・Collaboration between NISSAN, a car manufacturer revered by people everywhere and a worldwide balloon unit called “Daisy Balloon”.
・While the creations are different they both result in something that did not exist on the global stage before and make people feel excited and thrilled.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
・“Balloon artworks” are handmade and inspired by vehicles used for each month.
・The effect is intriguing imagery with the vehicles’ characteristics being matched by balloon artwork.
OPERATION / FLOW / INTERACTION:
In general, the calendars are used as greeting gifts when visiting the clients at the end of the year. This is also the case at NISSAN. In addition, these calendars are delivered by the salesmen to NISSAN car owners. NISSAN considers the calendar to be a powerful branding item as it becomes a communication tool that their customers will look at practically 365 days a year.
PROJECT DURATION AND LOCATION:
The calendar is to be delivered to salesmen at NISSAN dealers, and then distributed by them to customers.
FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design
PRODUCTION / REALIZATION TECHNOLOGY:
A car is a rigid thing. A balloon is soft. When associating these two very different objects, we wondered if we could create a universe never before seen. This fundamental challenge was the starting point of the project. We started by drawing many different sketches, trying to combine thousands of simple-shaped balloons of different colors. In the end, we came up with 14 original ideas for as “car and balloon art”.
SPECIFICATIONS / TECHNICAL PROPERTIES:
When opening the calendar, on the top side is a “car and balloon art” visual, and on the bottom side is the calendar chart.
When opened, the calendar dimensions are: Width 345mm x Height 480mm.
It starts from December of the previous year and ends in December of the current year.
Cover included, the calendar contains 14 visuals.
What original creation can we come up with from simple-shaped, colored balloons? After a painstaking process of exchanging sketches with the balloon artists, we created an original blend of “car and balloon art”.
To make a visual, we were required to combine thousands of balloons, which demanded a lot of preparation. At times, the balloons would deflate when preparing the shooting set. This required us to be quick in setting the sculptures, the lighting and taking the photographs.
TEAM MEMBERS (3) :
Creative director: Yasuyuki Nagato, Copywriter: Iwaki Shiraishi and CGI: EGC CG creative
EGC CG creative, 2015.