Mercedes-Benz Russia SAO Exhibition Design by Viktor Bilak |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Mercedes-Benz Russia SAO PRIMARY FUNCTION: Exhibition Design INSPIRATION: The broken line, symbolizes the way, repeated on the walls of the booth. It is conceptually integrates all of its parts and organize the space, separating presentation area and the scene and offices. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The Mercedes-Benz exhibition stand presented commercial vehicles, produced in Russia. The main idea of artistic conception of the stand - the image of twisting road. It is expressed by broken lines of track on the floor in orange color and repeating it lines of dropped ceiling. They define the trajectory for walking of visitors on the stand. OPERATION / FLOW / INTERACTION: The main artistic idea of the stand - the image of twisting road. It is expressed by broken lines of track on the floor and repeating it lines of dropped ceiling. They organized the trajectory for walking of visitors on the stand. The broken line, symbolizes the way, repeated on the walls of the booth. It is conceptually integrates all of its parts and organize the space, separating presentation area and the scene and offices. PROJECT DURATION AND LOCATION: The project started in May 2015 in Moscow and finished in September 2015 in Moscow. It was realized in Comtrans-2015 in September 2015, Moscow, Russia. FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: The stand constructed by Double Form Octanorm system, surfaces made from ecological materials - recycled chipboard. SPECIFICATIONS / TECHNICAL PROPERTIES: The exhibition stand is 1504 sq. m. It consists two islands 16x36x7 m and 26x36x7 m. TAGS: The image of road, broken lines, twisting way, dropped ceiling, Mercedes-Benz Russia SAO, Double Form Octanorm system. RESEARCH ABSTRACT: This project required detailed empirical research the real space for placement of vehicles. For this aim it was necessary to organize all cars in groups and to place them on the plan of the stand, then to build them in 3D project. CHALLENGE: The hardest part of design activity was to organize the space for demonstration a lot of cars. The image of road help to decide this task. ADDED DATE: 2015-09-27 07:40:25 TEAM MEMBERS (1) : Designer: Viktor Bilak. IMAGE CREDITS: Image #1: Photographer Viktor Bilak, Mercedes-Benz, 2015. Image #2: Photographer Viktor Bilak, Mercedes-Benz, 2015. Image #3: Photographer Viktor Bilak, Mercedes-Benz, 2015. Image #4: Photographer Viktor Bilak, Mercedes-Benz, 2015. Image #5: Photographer Viktor Bilak, Mercedes-Benz, 2015. |
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| Visit the following page to learn more: http://www.expolevel.ru/en | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: EXPOLEVEL PROFILE: EXPOLEVEL design-bureau create individual exhibition stands, public interiors, industrial design. The main goal of design-bureau to suggest original design based on artistic image. The most important part of our work to ensure the high quality of realization of designers objects. |
| AWARD DETAILS | |
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Mercedes-Benz Russia Sao Exhibition Design by Viktor Bilak is Winner in Interior Space and Exhibition Design Category, 2015 - 2016.· Read the interview with designer Viktor Bilak for design Mercedes-Benz Russia SAO here.· Press Members: Login or Register to request an exclusive interview with Viktor Bilak. · Click here to register inorder to view the profile and other works by Viktor Bilak. |
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