Mercedes-Benz Russia SAO Exhibition Design by Viktor Bilak

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DESIGN DETAILS
DESIGN NAME:
Mercedes-Benz Russia SAO

PRIMARY FUNCTION:
Exhibition Design

INSPIRATION:
The broken line, symbolizes the way, repeated on the walls of the booth. It is conceptually integrates all of its parts and organize the space, separating presentation area and the scene and offices.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The Mercedes-Benz exhibition stand presented commercial vehicles, produced in Russia. The main idea of artistic conception of the stand - the image of twisting road. It is expressed by broken lines of track on the floor in orange color and repeating it lines of dropped ceiling. They define the trajectory for walking of visitors on the stand.

OPERATION / FLOW / INTERACTION:
The main artistic idea of the stand - the image of twisting road. It is expressed by broken lines of track on the floor and repeating it lines of dropped ceiling. They organized the trajectory for walking of visitors on the stand. The broken line, symbolizes the way, repeated on the walls of the booth. It is conceptually integrates all of its parts and organize the space, separating presentation area and the scene and offices.

PROJECT DURATION AND LOCATION:
The project started in May 2015 in Moscow and finished in September 2015 in Moscow. It was realized in Comtrans-2015 in September 2015, Moscow, Russia.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The stand constructed by Double Form Octanorm system, surfaces made from ecological materials - recycled chipboard.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The exhibition stand is 1504 sq. m. It consists two islands 16x36x7 m and 26x36x7 m.

TAGS:
The image of road, broken lines, twisting way, dropped ceiling, Mercedes-Benz Russia SAO, Double Form Octanorm system.

RESEARCH ABSTRACT:
This project required detailed empirical research the real space for placement of vehicles. For this aim it was necessary to organize all cars in groups and to place them on the plan of the stand, then to build them in 3D project.

CHALLENGE:
The hardest part of design activity was to organize the space for demonstration a lot of cars. The image of road help to decide this task.

ADDED DATE:
2015-09-27 07:40:25

TEAM MEMBERS (1) :
Designer: Viktor Bilak.

IMAGE CREDITS:
Image #1: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #2: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #3: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #4: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #5: Photographer Viktor Bilak, Mercedes-Benz, 2015.

Visit the following page to learn more: http://www.expolevel.ru/en


CLIENT/STUDIO/BRAND DETAILS
NAME:
EXPOLEVEL

PROFILE:
EXPOLEVEL design-bureau create individual exhibition stands, public interiors, industrial design. The main goal of design-bureau to suggest original design based on artistic image. The most important part of our work to ensure the high quality of realization of designers objects.



NOMINATION DETAILS

Mercedes-Benz Russia Sao Exhibition Design by Viktor Bilak is a Nominee in Interior Space and Exhibition Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Mercedes-Benz Russia Sao Exhibition Design by Viktor Bilak is Winner in Interior Space and Exhibition Design Category, 2015 - 2016.



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COMMENTS
Giulia Esposito Comment #2683 on December 25, 2022, 2:22 am
I am absolutely in awe of the concept behind the Mercedes-Benz Russia SAO exhibition design. It is clear that a lot of thought has been put into the design to create an immersive experience for viewers. The use of subtle lighting and bold colors really creates an ambience that captures the eye and draws viewers in. The design elements work together in perfect harmony to provide an unforgettable experience. I feel that it is a work of art and a true testament to the designer's creativity and talent. Congratulations to Viktor Bilak for their successful design of the Mercedes-Benz Russia SAO Exhibition Design!
Elisabeth Clark Comment #33447 on January 3, 2023, 10:42 am
I am so inspired by Viktor Bilak's award-winning work, Mercedes-Benz Russia SAO. I am truly impressed by the careful research and attention to detail that went into creating this exhibition design. The idea of using a broken line to symbolize the way and to integrate all of its parts and organize the space is an amazing concept. I am also impressed by the use of color to draw the visitor's eye and to create an inviting atmosphere. This is truly a remarkable work of art and I am so pleased that Viktor Bilak has been recognized for their talent and hard work.
Mark Allen Comment #33969 on January 3, 2023, 10:52 am
This award-winning design is truly remarkable for its ability to capture the essence of a twisting road. The use of broken lines, both on the floor and ceiling, cleverly accentuates the journey of visitors as they explore the exhibition stand. The careful consideration of placement and organization of the cars is also a testament to the designer's expertise. It is a truly inspiring work that deserves recognition.

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