Mr Woo Logo by Dongdao Team |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Mr Woo PRIMARY FUNCTION: Logo INSPIRATION: Inspired by Zen culture, which emphasizes rigorous meditation-practice and personal expression of this insight in daily life, the design tends to provide people such kind of choice through its environmental-friend UNIQUE PROPERTIES / PROJECT DESCRIPTION: Mr Wo, 吾人吾物, pronounced as ‘wu ren wu wu’, is a Chinese style variety store. It focuses on environment-friendly OPERATION / FLOW / INTERACTION: 2 months; Shanghai, Chian PROJECT DURATION AND LOCATION: 2 months Shanghai, China FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The most common materials in daily life were used, such as, cotton cloth, craft paper, handmade paper, which are full of strong smack of everyday life and nostalgic atmosphere. In technology monochrome printing was used. SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: Mr Woo RESEARCH ABSTRACT: - CHALLENGE: There are many variety shops in market. How to make Mr. Woo distinguish from similar brands is one of the challenges it faces. How to use brand image to express its core beliefs, unique humanistic quality is another challenge. ADDED DATE: 2015-08-20 06:57:08 TEAM MEMBERS (1) : IMAGE CREDITS: Dongdao Team, 2015. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Mr. Woo PROFILE: Mr Wo, 吾人吾物, pronounced as ‘wu ren wu wu’, is a Chinese style variety store. It focuses on environment-friendly, simple, high-quality items. Mr Woo has a double meaning: The first intention is a pledge for self-realization, reflected in Zen 禪 (pinyin: Chán), which can be approximately translated as ‘absorption’ or ‘meditative state’. Another aspect is a general attitude toward life, as in ‘making (the right) choices’. In this spirit, one chooses what he or she likes. |
| AWARD DETAILS | |
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Mr Woo Logo by Dongdao Team is Winner in Graphics, Illustration and Visual Communication Design Category, 2015 - 2016.· Press Members: Login or Register to request an exclusive interview with Dongdao Team. · Click here to register inorder to view the profile and other works by Dongdao Team. |
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