Sealink Impression Logo by Dongdao Team

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DESIGN DETAILS
DESIGN NAME:
Sealink Impression

PRIMARY FUNCTION:
Logo

INSPIRATION:
Inspired by seal cutting, a traditional form of art that originated in China, our intention was to re-popularize this traditional practice, and make it again a “gift culture” in the city of Hangzhou. Generally speaking, a seal provides a conservative impression. However, we made it appear lively and tolerant. As such, we presented 西泠君 “xi ling jun”(which sounds like “Sealink”), the humble, friendly and lovely mascot.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Sealink Impression originates from the civic seal cutting society, a traditional form of art that originated in China. Our intention was to re-popularize this traditional practice; and make it again a ‘gift culture’ in the city of Hangzhou. As an art group founded in 1904, we encountered a dilemma: The lightening fast development of Internet era, and its dynamic temperament, while highlighting simplicity and elegance to preserve and revitalize this century-old brand. Looking at the very characteristics of seal carving, we took the Chinese character 西, pronounced ‘xi’, and created a relevant pattern. This traditional seal character provides a powerful, yet delicate, impression. Finally, the visuals reflected the perfect combination of tradition and modernity. In addition, the image of sunrise embodies the unique mood of Chinese aesthetics. Generally speaking, a seal provides a conservative impression. However, we made it appear lively and tolerant. For the mascot, we added limbs making it appear immensely vivid. The use of eyes are typical Eastern characteristic emphasizing the origin of culture. As such, we presented 西泠君 ‘xi lin jun’, the humble, friendly and lovely mascot.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
4 months; Hangzhou,China

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Technology: spot color printing, indentation method, thermoprint, embroidery, engraving and branding. Material: rice paper, wood, bamboo, stone, cotton cloth and ceramics.

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
-

RESEARCH ABSTRACT:
-

CHALLENGE:
As an art group founded in 1904, we encountered a dilemma: The lightening fast development of Internet era, and its dynamic temperament, while highlighting simplicity and elegance to preserve and revitalize this century-old brand.

ADDED DATE:
2015-08-20 06:51:49

TEAM MEMBERS (1) :


IMAGE CREDITS:
Dongdao Team, 2015.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Sealink Impression Group

PROFILE:
Sealink Impression originates from the civic seal cutting society, a traditional form of art that originated in China.

NOMINATION DETAILS

Sealink Impression Logo by Dongdao Team is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Sealink Impression Logo by Dongdao Team is Winner in Graphics and Visual Communication Design Category, 2015 - 2016.



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