This creativity came from the diversity of the Kaleidoscope. Literally, Kaleidoscope is derived from the Ancient Greek καλός (beautiful, beauty) and εἶδος (that which is seen), signifying constant changes and rich colors. Visually, different patterns of a kaleidoscope along with delicate, colored objects can bring the audience distinctive experience and stimulate their shopping desire. Consequently, diverse patterns reflect various services (a Kaleidoscope operates on the principle of multiple reflection), such as shopping, dining, entertainment, and art.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The Kaleido Mall provides numerous entertainment venues, including shopping mall, a pedestrian street, and an esplanade. In our design, we used patterns of a kaleidoscope, with loose, colored objects such as beads or pebbles. Kaleidoscope is derived from the Ancient Greek καλός (beautiful, beauty) and εἶδος (that which is seen). Consequently, diverse patterns reflect various services. Forms change constantly, demonstrating that the Mall strives to surprise and fascinate visitors.
OPERATION / FLOW / INTERACTION:
PROJECT DURATION AND LOCATION:
FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design
PRODUCTION / REALIZATION TECHNOLOGY:
SPECIFICATIONS / TECHNICAL PROPERTIES:
How to closely relate the logo to the brand and realize the optimization of brand image was the challenge we face.
TEAM MEMBERS (1) :
Dongdao Team, 2015.