Inspired by the confectionery lollipop, which comes in a number of colors and flavors, and many different shapes, the logo symbolizes sweetness, joy, and entertainment that Future World (an amusement park) brings to people.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
A large, rainbow-swirl lollipop looks like a “The Time Tunnel” a science fiction theme of future time travel adventure. It is like an experimental time machine, due to its appearance as a cylindrical hallway. A person can "switch" from one period in history to another. The logo clearly demonstrates the distinction of Future World in an intriguing artistic way, and inspires people to live up to their dreams.
OPERATION / FLOW / INTERACTION:
PROJECT DURATION AND LOCATION:
FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design
PRODUCTION / REALIZATION TECHNOLOGY:
SPECIFICATIONS / TECHNICAL PROPERTIES:
How to closely relate the logo to the brand and realize the optimization of brand image was the main challenge.
TEAM MEMBERS (1) :
Dongdao Team, 2015.