Hotel & SPA Chalet Margeaux
The inspiration were little old French mansions and castles now included in an exclusive collection of Relais & Châteaux hotels. Once you reach there, you feel a sense of elegance and sophistication. Offers carefully decorated rooms and suites, a warm welcome, impeccable service, fine cuisine and wine list. These small and cosy hotels, which are a family home, a place to enjoy a meal or sit by the fire and escape for a few days. A perfect getaway on the outskirts of the capital.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
I had a challenge to create a logotype and corporate identity of the new hotel not far from Moscow. I stylized image of the facade of the hotel under an engraving of an old French estate. Through its interior, the style of documentation, the attitude towards the guests the hotel should give the impression of a place with history. Corporate identity is the basis of the image of the hotel, which provides it with awareness and respect for clients. My chosen color combinations, fonts, graphics, papers, the printing method to create the image of the romantic old Chalet.
OPERATION / FLOW / INTERACTION:
Creating the artistic corporate identity, booklet and web site can influence the potential clients to visit the hotel and adorns their relaxation.
PROJECT DURATION AND LOCATION:
The project started in September 2014 and finished in January 2015 in Moscow.
FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design
PRODUCTION / REALIZATION TECHNOLOGY:
The logotype was drew with Adobe Photoshop. Makeup of stationery was made with Adobe Illustrator. The brochure was completed with Adobe InDesign as main program along with Adobe Photoshop for all additional alterations. The project is produced by high level printing and manufacturing technologies in Moscow.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Letterhead 210mm x 297mm, Business Card 50 mm x 90 mm, DL Envelope 220mm x 100 mm, C4 Envelope 324 mm x 279 mm, Menu 105mm x 210mm, Map 420mm x 297mm, 80mm, Brochure 210mm x 210mm
hotel & spa, corporate identity, visual identity, graphic design, logotype, brochure, web site, map
I explored the websites of Relais & Chateaux hotels and same boutique hotels for inspirational purposes.
To create a corporate identity that distinguishes Hotel & SPA Chalet Margeaux from other hotels and reflecting its uniqueness.
TEAM MEMBERS (1) :
Ekaterina Ezhova, Oksana Yarmolnik, Alexey Lokhov
Alexey Lokhov, 2014