Hotel & SPA Chalet Margeaux Corporate Identity by Ekaterina Ezhova |
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| DESIGN NAME: Hotel & SPA Chalet Margeaux PRIMARY FUNCTION: Corporate Identity INSPIRATION: The inspiration were little old French mansions and castles now included in an exclusive collection of Relais & Châteaux hotels. Once you reach there, you feel a sense of elegance and sophistication. Offers carefully decorated rooms and suites, a warm welcome, impeccable service, fine cuisine and wine list. These small and cosy hotels, which are a family home, a place to enjoy a meal or sit by the fire and escape for a few days. A perfect getaway on the outskirts of the capital. UNIQUE PROPERTIES / PROJECT DESCRIPTION: I had a challenge to create a logotype and corporate identity of the new hotel not far from Moscow. I stylized image of the facade of the hotel under an engraving of an old French estate. Through its interior, the style of documentation, the attitude towards the guests the hotel should give the impression of a place with history. Corporate identity is the basis of the image of the hotel, which provides it with awareness and respect for clients. My chosen color combinations, fonts, graphics, papers, the printing method to create the image of the romantic old Chalet. OPERATION / FLOW / INTERACTION: Creating the artistic corporate identity, booklet and web site can influence the potential clients to visit the hotel and adorns their relaxation. PROJECT DURATION AND LOCATION: The project started in September 2014 and finished in January 2015 in Moscow. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The logotype was drew with Adobe Photoshop. Makeup of stationery was made with Adobe Illustrator. The brochure was completed with Adobe InDesign as main program along with Adobe Photoshop for all additional alterations. The project is produced by high level printing and manufacturing technologies in Moscow. SPECIFICATIONS / TECHNICAL PROPERTIES: Letterhead 210mm x 297mm, Business Card 50 mm x 90 mm, DL Envelope 220mm x 100 mm, C4 Envelope 324 mm x 279 mm, Menu 105mm x 210mm, Map 420mm x 297mm, 80mm, Brochure 210mm x 210mm TAGS: hotel & spa, corporate identity, visual identity, graphic design, logotype, brochure, web site, map RESEARCH ABSTRACT: I explored the websites of Relais & Chateaux hotels and same boutique hotels for inspirational purposes. CHALLENGE: To create a corporate identity that distinguishes Hotel & SPA Chalet Margeaux from other hotels and reflecting its uniqueness. ADDED DATE: 2015-06-23 21:52:23 TEAM MEMBERS (1) : Ekaterina Ezhova, Oksana Yarmolnik, Alexey Lokhov IMAGE CREDITS: Alexey Lokhov, 2014 |
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NAME: Hotel & Spa Chalet Margeaux PROFILE: Hotel & Spa Chalet Margeaux – exquisite private Spa hotel, which has created a unique system of health improvement, high level of comfort and collected the latest achievements of cosmetology. Rooms are furnished with impeccable taste. The chefs Chalet Margeaux care about the health and mood of the guests. The menu includes the most delicious and healthy dishes. A сozy atmosphere, a soft music, and a pleasant conversation during the meal will create a magical mood of the holiday. In the evening relax by the fireplace with a cup of tea, you can look through magazines or choose a book to read before bedtime. The hotel is located in a quiet and picturesque place near Moscow. |
| AWARD DETAILS | |
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Hotel & Spa Chalet Margeaux Corporate Identity by Ekaterina Ezhova is Winner in Graphics, Illustration and Visual Communication Design Category, 2015 - 2016.· Press Members: Login or Register to request an exclusive interview with Ekaterina Ezhova. · Click here to register inorder to view the profile and other works by Ekaterina Ezhova. |
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