Basik Packaging by Saana Hellsten

Home > Winners > #40637




DESIGN DETAILS
DESIGN NAME:
Basik

PRIMARY FUNCTION:
Packaging

INSPIRATION:
Basik was born as the result of my thesis based on gendered visual language. The thesis criticizes packaging that perpetuates gender stereotypes and sees gender-neutral packaging as a factor that can encourage gender equality and create a more sustainable world. The name Basik refers to neutrality. I am digging into the basics of the products and leaving out the extra, such as the unnecessary gendered visual language. The project shows how the same gender-neutral solutions, when done well, can work throughout an entire product range.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Basik criticizes packaging that perpetuates gender stereotypes. By using gendered visual language as a tool for communicating an attribute of a product, the traditional stereotypes are being enforced. In Basik, the focus is on the function, which in the case of household products is being stackable. Shaving products use highly gendered visual language to communicate the gender of the intended customer. Basik gives the option to choose and customize the product based on its purpose, not gender.

OPERATION / FLOW / INTERACTION:
The household products are normally bottles of different sizes and shapes. They are necessary items but take a lot of space. My modular solution enables the bottles to be stacked on top of each other and thus taking less space. The razor design serves the user better because it has been customized strictly for the intended purpose (and not gender). It also enables the user to show their personal values and style without being overwhelmed by the visual stereotypes of his/her gender.

PROJECT DURATION AND LOCATION:
The research phase lasted from January to May and the design and production phase lasted from September to December of 2014.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
As the products are still on a concept-level, the production methods used were merely to she the idea of the product. The jars and the razors handles are 3D printed. The tubes and boxes were created by using existing materials and shapes. The products were then sanded and spray painted and the label was added.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The razor box: 60mm x 25mm x 205mm The razors; 40mm x 150mm The lotions: 65 x 170mm Drain opener: 88mm x 88mm x 150mm Laundry detergent: 88mm x 88mm x 103mm Air freshener: 45mm x 45mm x 150mm

TAGS:
gender, neutral, razor, minimal, function, stackable

RESEARCH ABSTRACT:
I have always been intrigued by the use of gender stereotypes in design. I myself find it often that I prefer the men’s products to the women’s, because I don’t like pink. My thesis allowed me to look more into the world of gender stereotypes and identities, where they derive from and how much of them come from our surroundings, upraising and education. And most importantly, what happens when instead of offering only the masculine and feminine options, we give also the third, the neutral option.

CHALLENGE:
I wanted to show that gender-neutral objects can be colorful. The color palette of Basik was formed by conducting a survey in which the participants chose their preferred colors from sets of three, consisting of a masculine, feminine and neutral color. The label design unified throughout the products. The information is minimal, which directs the attention into the most important factors. The icons show the purpose of the product and help the consumer find the right product easily and fast.

ADDED DATE:
2015-03-08 03:13:02

TEAM MEMBERS (1) :
3D model producer: Eugene Kim

IMAGE CREDITS:
All images: Saana Hellsten

Visit the following page to learn more: http://saanahellsten.com/


CLIENT/STUDIO/BRAND DETAILS
NAME:
Saana Hellsten

PROFILE:
Saana Hellsten is a Finnish multi-disciplinary designer living in New York. She has a diverse background ranging from graphic and packaging design to fashion art direction and marketing. Her work has been published in several international books and she has won a number of awards and scholarships. She completed a Master’s Degree in Package Design at Pratt Institute, New York and BA in Design at Lahti Institute of Design. Being Scandinavian, she appreciates nature, sustainability and equality. Her design can be described as timeless, functional and minimal. Saana loves to travel and has also lived and studied in Berlin and Italy. She is a big foodie and an endless seeker of random experiences.



NOMINATION DETAILS

Basik Packaging by Saana Hellsten is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Saana Hellsten when results are announced.


AWARD DETAILS

Basik Packaging by Saana Hellsten is Winner in Packaging Design Category, 2014 - 2015.



· Press Members: Login or Register to request an exclusive interview with Saana Hellsten.

· Click here to register inorder to view the profile and other works by Saana Hellsten.


SOCIAL
+ Add to Likes / Favorites | Send to My Email | Submit Comment | Comment | Testimonials | View Press-Release | Press Kit



Did you like Saana Hellsten's Packaging Design?
You will most likely enjoy other award winning packaging design as well.
Click here to view more Award Winning Packaging Design.


Did you like Basik Packaging? Help us create a global awareness for good packaging design worldwide. Show your support for Saana Hellsten, the creator of great packaging design by gifting them a nomination ticket so that we could promote more of their great packaging design works.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS
IMPRESSUM IMPRINT

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Good design deserves great recognition.
A' Design Award & Competition.