Heart Plate Health Awareness by Nikola Vucicevic

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DESIGN DETAILS
DESIGN NAME:
Heart Plate

PRIMARY FUNCTION:
Health Awareness

INSPIRATION:
More than 80 million Americans are obese. That’s about one-quarter of the population of the United States. In 2013 not one state reported an obesity level of less than 20 percent.Obesity can shorten our lives, restrict the lifestyles we enjoy and even weaken our economy as a whole. It’s common knowledge that obesity can cause dangerously elevated blood pressure leading to heart disease and strokes. Obesity kills 500,000 Americans every year. The simple truth is that for most people, the cause of obesity is overeating and that overeating is the result of poor portion control.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
A proven, effective way to cut down portions to a healthy size is to have a plate that allows you to serve only the correct portion size and reminds the consumer that he is dong the right thing. The Heart Plate is a dish made of safe polyethylene or ceramic materials designed to help you cut down the amount of food that you load onto your plate. Heart Plate comes in a variety of sizes, styles and colors. There is a Heart Plate for every need and age group. You can match up any Heart Plate to the ones you are already using, one-at-a time or in a family pack set.

OPERATION / FLOW / INTERACTION:
Heart Plates can help you overcome overeating habits by sizing your portions appropriately.

PROJECT DURATION AND LOCATION:
The Heart Plate project was conceived in 2012 in Belgrade Serbia, and was productized in 2015 in Chicago, Illinois, USA.

FITS BEST INTO CATEGORY:
Food, Beverage and Culinary Arts Design

PRODUCTION / REALIZATION TECHNOLOGY:
Made of ceramic materials

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 22.86cm x 22.86cm x 4.6 mm

TAGS:
Heart, Plate, Obesity,

RESEARCH ABSTRACT:
http://www.cdc.gov/obesity/data/adult.ht ml

CHALLENGE:
Heart Plates are stackable for easy transportation for shippers and retailers and for easy storage by consumers.

ADDED DATE:
2015-02-27 01:37:55

TEAM MEMBERS (3) :
Author Nikola Vucicevic, 3D Visualization: Ivan Apostolski and VideoProduction: Peter Sundays

IMAGE CREDITS:
3D Model Visualization: Ivan Apostolski
Video production and postproduction: Peter Sundays

Visit the following page to learn more: http://designerandgentleman.com/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Designer And Gentleman

PROFILE:
Designer and Gentleman is a marketing company powered by an exceptional creative team that prides itself on being great, rather than being big. Our aim is to bring innovative ideas to traditional business concepts. By analyzing the market carefully, assessing current economic conditions, adjusting the tone of approach and predicting the ebb and flow of future perspectives and tastes, we can facilitate your company, product or service in maximizing market awareness and achieving commercial success. With our innovative marketing solutions we can help you distinguish your brand, make it soar, and solidify your company's place in the market.

NOMINATION DETAILS

Heart Plate Health Awareness by Nikola Vucicevic is a Nominee in Bakeware, Tableware, Drinkware and Cookware Design Category.

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AWARD DETAILS

Heart Plate Health Awareness by Nikola Vucicevic is Winner in Bakeware, Tableware, Drinkware and Cookware Design Category, 2014 - 2015.

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